The fact that Abrams is producing it, that Tarantino has been very insistent that to him Kirk *IS* Star Trek and the only era he is a huge fan of, and Tarantino has praised the Abrams recasting of the characters points to this almost certainly being a JJ-verse film.
Unless Abrams is producing yet another TOS reboot with a new Kirk and co which would be odd. Because everything Tarantino has said over the years is that if he did Trek it's going to be a Kirk and crew film.
Even without Tarantino the knowledge that this is a Bad Robot production with Abrams as producer pretty much locked in Paramount was giving the JJ-verse one more spin.