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Rage 2 social media account "pokes fun" at Forbes contributor for criticizing Rage 2's overall marketing
- Thread starter Syriel
- Start date
I've seen the stuff they've done like having the Danny Dyer voiceover cheat, the Dreamcast and the Walmart controller and it's endeared me towards the game in some way. But if you asked me to tell you when it was releasing before that article, I'd have had no fuckin' idea. So the article's fair in my opinion.
Listen RAGE 2 social media person. I am day 1, but only because I fucking marked that as "RAGE 2 release day"
otherwise, I would literally forget.
Step your marketing game up Bethesda,it isn't cause you make single-player games other than TES/Fallout they sell like shit - YOU DO NOT ADVERTISE THEM
otherwise, I would literally forget.
Step your marketing game up Bethesda,it isn't cause you make single-player games other than TES/Fallout they sell like shit - YOU DO NOT ADVERTISE THEM
Where was the early access? Where were the previews, dev streams, any sort of presentation after E3 and before the trailer yesterday? In order to get hyped, people on Twitch today are stuck streaming the first game, which is nothing like the second and we know how it ends.
Didn't Rage 2 get some new trailers last week? Hell the only reason I even knew the game was out this month was because I paid a quick visit to its Wikipedia page.
Damn that's low effort. I actually thought the game was gonna be out, like, close to the end of the year or something.
OP
OP
The idea that someone who does this 14 hours a day had no idea about the release date is laughable. You would have to be very poor at your job to miss it.
For a casual gamer? Plausible.
For a heavy gamer? Unlikely. There are the dashboard ads on console, digital store ads, YT content, Twitter feeds, etc.
For a professional? Impossible. Bethesda's PR team has sent out comms to streamers, influencers, and media.
The first two sentences of the story contradict each other.
Hmm.. that reporter is great. he is no jason schrier but hes no boogie either.
such a classless response from the twitter rep.
such a classless response from the twitter rep.
None of that addresses the nature/"clickbaityness" of the headline. (per the other comments in this very thread, the headline is a fair opinion)
The marketing has been fine for this, plenty of trailers, adverts etc (I'm surprised so many here don't know the game is coming because it feels like a new trailer is released every week) but that's a shit comeback from the Rage twitter account.
Kotaku should do an article about how gross Bethesda is and see if they respond.
That's the point of all this. They didn't do a good job getting the word out.
Obviously they sent nothing to him, if they don't even know who he is.
And I agree that 14 hours a day scouring for stories, instead of going to Amazon or Best Buy for 30 seconds to look up upcoming releases, is poor performance. But it's not like he didn't tell people who he was or how he goes about his job.
To be fair, didn't Jason leak Fallout 4 back in 2015. Although I think Bethesda blacklisted them back in 2013 for whatever reason.
Whoever is behind that Rage 2 Twitter account has had a streak of lame-ass tweets so this isn't very surprising. It's nobody's fault you guys suck at marketing your games.
Also...
This.
Also...
This.
I don't really follow either brands and only just found out game is coming out in 4 days in this very thread. I only saw the initial trailer and glanced at some threads.
To be honest, I have taken an interest in Rage 2, enjoying the footage and I think it looks like a fun game. But what he's saying here isn't that crazy: I probably follow all the same gaming media types the writer does and I'm on Twitter more than I'd like to admit and no one's really talked about anything regarding this game. Granted, I don't really follow streaming culture that deep, either, and it sounds like they're STILL salty at Kotaku, but all I've ever seen were like what Bethesda put out which wasn't much.
I wouldn't say the article is clickbait so much as a thin excuse for the author to shit on Bethesda. Don't get me wrong, they deserve it, but in an article that was actually written thoughtfully & with actual original journalism instead of a mish-mash of recent slip-ups.
Also, idk about any of the rest of you, but I've been getting Rage 2 ads every day on youtube for weeks (yes I don't use adblock on youtube to support creators), so maybe he was just looking in the wrong places? Maybe he could have reached out to Bethesda for comment?
Not trying to give Bethesda the benefit of the doubt, but this is a legitimately poorly written article.
Also, idk about any of the rest of you, but I've been getting Rage 2 ads every day on youtube for weeks (yes I don't use adblock on youtube to support creators), so maybe he was just looking in the wrong places? Maybe he could have reached out to Bethesda for comment?
Not trying to give Bethesda the benefit of the doubt, but this is a legitimately poorly written article.
Yeah, I get that. Jason's tweet is a bit disingenuous as it goes beyond just 'disliking' Kotaku. I'm pretty sure anyone wouldn't want the project they've spent time on leaking out of the blue like that, so Bethesda's move here is entirely fair. I do feel bad for the rest of the journalists over at Kotaku, though, but the blacklist makes perfect sense.
To my knowledge, I think the only outlets they've blacklisted is Kotaku? Would appreciate if anyone could elaborate on this.