Last weekend, Hollie Mengert woke up to an email pointing her to a Reddit thread, the first of several messages from friends and fans, informing the Los Angeles-based illustrator and character designer that she was now an AI model.
The day before, a Redditor named MysteryInc152 posted on the Stable Diffusion subreddit, "2D illustration Styles are scarce on Stable Diffusion, so I created a DreamBooth model inspired by Hollie Mengert's work."
Using 32 of her illustrations, MysteryInc152 fine-tuned Stable Diffusion to recreate Hollie Mengert's style. He then released the checkpoint under an open license for anyone to use. The model uses her name as the identifier for prompts: "illustration of a princess in the forest, holliemengert artstyle," for example.
The post sparked a debate in the comments about the ethics of fine-tuning an AI on the work of a specific living artist, even as new fine-tuned models are posted daily. The most-upvoted comment asked, "Whether it's legal or not, how do you think this artist feels now that thousands of people can now copy her style of works almost exactly?"
I talked to Hollie Mengert about her experience last week. "My initial reaction was that it felt invasive that my name was on this tool, I didn't know anything about it and wasn't asked about it," she said. "If I had been asked if they could do this, I wouldn't have said yes."
She couldn't have granted permission to use all the images, even if she wanted to. "I noticed a lot of images that were fed to the AI were things that I did for clients like Disney and Penguin Random House. They paid me to make those images for them and they now own those images. I never post those images without their permission, and nobody else should be able to use them without their permission either. So even if he had asked me and said, can I use these? I couldn't have told him yes to those."
I reached out to MysteryInc152 on Reddit to see if they'd be willing to talk about their work, and we set up a call. [. . .]
Reading the Reddit thread, his stance on the ethics seemed to border on fatalism: the technology is inevitable, everyone using it is equally culpable, and any moral line is completely arbitrary. In the Reddit thread, he debated with those pointing out a difference between using Stable Diffusion as-is and fine-tuning an AI on a single living artist:
"There is no argument based on morality. That's just an arbitrary line drawn on the sand. I don't really care if you think this is right or wrong. You either use Stable Diffusion and contribute to the destruction of the current industry or you don't. People who think they can use [Stable Diffusion] but are the 'good guys' because of some funny imaginary line they've drawn are deceiving themselves. There is no functional difference."
More at:
Invasive Diffusion: How one unwilling illustrator found herself turned into an AI model - Waxy.org
How does it feel to be turned into an AI image model? To find out, I opened a door to the multiverse and interviewed the creator and unwilling subject of a controversial DreamBooth model.
waxy.org
Thoughts?