But seriously, do YOU read Sutter Kane?
Also, they kinda missed the obvious King reference with Hobb's End being right next to Maine, the state where he lives, as well as both King and Lovecraft using a constant fictional town for their stories. I don't recall the King version (I know it's in The Stand though), but Lovecraft's is obviously Arkham.
edit: it's adorable that this one (script) did work btw. And yes, the subtle 'shit is already going down in the background' is what makes this movie so great. I've made no secret of my love In The Mouth Of Madness on the other place either. The music however....