I can't believe in the 4 years (FUCK its been THAT long?) I've been on this site I never really thought about who owns (rather owned now I guess) it...
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ResetEra Ownership Update
- Thread starter Cerium
- Start date
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I'll be surprised if this "total independence" lasts for more than about five minutes.
M O B A Network : acquires ResetEra.com - one of the world's largest gaming forums
M.O.B.A. Network has today acquired ResetEra.com, one of the world's largest gaming forum and community brands, which has great growth potential. With the acquisition, M.O.B.A. Network's portfolio expands its reach globally with approximately 60 million page views per month.
ResetEra.com was founded in 2017 and has grown rapidly with a committed audience. Sales in the last twelve months (up to and including 31 August) amounted to approximately USD 700,000 with an EBITDA margin of approximately 80%. The purchase price amounts to USD 4.55 million and will be paid in cash in two tranches, where USD 3.55 million has been paid upon closing, and USD 1 million will be paid by 31 December 2021.
ResetEra.com's revenue is generated through ads and member subscriptions. M.O.B.A. Network sees significant opportunities to increase advertising revenue through a higher share of direct sales, implementation of new ad formats, and a long-term product development strategy. M.O.B.A. Network, therefore, estimates that ResetEra.com can grow sales significantly in 2022 while maintaining an EBITDA margin.
With ResetEra.com, M.O.B.A. Network gets a strong, global community brand and access to a very active discussion forum with over 45 million forum posts and about 55,000 members. The discussion topics on ResetEra.com are broad and cover all kinds of games and platforms such as consoles, PC, and mobile games, which expands the M.O.B.A. Network's position in the gaming industry. ResetEra.com's core values are "inclusivity and diversity," and the community sets high demands for approving membership. The core values and the high membership requirements are also essential to M.O.B.A. Network.
The operational team that runs ResetEra will continue to moderate and engage with the community and work with M.O.B.A. Network on future product development.
"We are very excited and proud to welcome ResetEra.com - one of the world's largest gaming forum and community brands - to our growing number of brands," said Björn Mannerqvist, CEO of M.O.B.A. Network. "ResetEra.com has great growth potential, and we see significant opportunities to develop ResetEra.com, continue to grow traffic flows, improve the sales development and extract synergies within the M.O.B.A. Group."
"ResetEra.com is another step in our strategy to grow through acquisitions and create more relevant communities with attractive, growing target groups that many companies want to expose themselves to," said Björn Mannerqvist.
Westerlund Law has acted as advisor to M.O.B.A. Network in the transaction. Waugh Grant PLLC and WeBrokr LLC have acted as advisors to the seller.
This disclosure contains information that M.O.B.A Network AB is obliged to make public pursuant to the EU Market Abuse Regulation (EU nr 596/2014). The information was submitted for publication, through the agency of the contact person, on 14-10-2021 07:00 CET.
Can't wait to see the "Sponsored Threads" and "Promoted Posts" this will inevitably bring.
Gonna sleep on it but sounds like this might be it for me. Doesn't sound like a terribly safe space for minorities
And I hope the mods got a piece of that bag but kinda doubt it. They deserve it.
And I hope the mods got a piece of that bag but kinda doubt it. They deserve it.
....sheesh. Hope everyone has a plan for the next potential exodus. Dont want to lose this community. Warts and all, theres no other place like it in gaming discourse.
Crazy to think that the owner of neogaf sexually assaulting someone eventually led to a payout of 4.5 million dollars.
Once you sell, unless that's part of the contract, you can't guarantee this at all.
Damn, the timing of my Spencer's Gifts thread was pretty good for being something I thought of randomly one morning and posting with little afterthought.
Wow. MOBA Network bought the site for 4.5 million bucks. I didn't think it was worth that much since it's just a forum. Wonder why so much tho? Is it cuz our data is worth selling?
I, for one, welcome our new Swedish overlords.
4.5m, hard to see that kind of value in it, but clearly there is. Embracer to buy MOBA network next.
4.5m, hard to see that kind of value in it, but clearly there is. Embracer to buy MOBA network next.
Most communities already have a discord as a back up or a new forum anyway.
I have no reason to believe that you would sell to someone who wants to change the site and what it stands for. Congrats. :)
While I'm sympathetic to why Cerium needs/wants to pass the site over (congrats btw), my gut reaction is that this probably won't pan out well in the longterm. Corporate is corporate, after all. Hope I'm wrong.
None of that sounds great.
They paid about $80 per user
Seems we currently generate about $12 each a year :p
Interesting. I wonder how that will be implemented. Era Shop? Or is this referencing the Era Clear stuff?
Well that was a depressing read. When this go south someone pm the new cool place I guess.
That's capitalism for you. Fuck over others and take what you can
let's see how this will influence discussions about politics/sexism etc in Gaming. Especially as soon as "brand partnership deals" are made
Mmm, how do the mods feel about this... I know I wouldn't be happy giving my time for free to something worth millions but that's me.
All rise for ERA's new anthem.
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Hope this works out for the best
Gotta say, my main experience with such a sale was disappointing, when the owner of winteriscoming.net sold the site to some media company.
They tried to turn a small, community-driven Game of Thrones fansite into some big thing aimed at the general GoT audience, and the result was just a ton of lackluster content that nobody in the original community was interested in (to the point that the original team ended up leaving and founding watchersonthewall.com, which is still going strong)
Fingers crossed
Gotta say, my main experience with such a sale was disappointing, when the owner of winteriscoming.net sold the site to some media company.
They tried to turn a small, community-driven Game of Thrones fansite into some big thing aimed at the general GoT audience, and the result was just a ton of lackluster content that nobody in the original community was interested in (to the point that the original team ended up leaving and founding watchersonthewall.com, which is still going strong)
Fingers crossed
I wonder how much the old place is worth. A predatory owner and some pedo mod didn't sink it completely after all.
paid members get animated avatars and signatures
real talk, I don't see this as a bad thing yet but I also can't imagine how they see something niche like a forum growing significantly.
Yeah lmao
Imagine working for free and seeing the place you helped build getting sold for 4.5 million dollars lol.
And I will continue to use an adblocker as I have since adblockers existed.
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