I...don't think that's how it is. At all.Fanboys think E3 its a competition. I heard several times, "Who won the E3?" Maybe the 3 Big are trying to avoid that. It's not cool to spend millions and then loose the E3. I don't think this way, so I'm pretty disappoint with that approach, maybe the fanboys won that battle. But I'm glad that MS thinks differently, cant wait to see Series X .
I’m saying I don’t think the “Big 3” give a flying fuck about the competition aspect and who was the perceived winner. Sony least of all, given how successful they’ve been.