I don't mean this to come across as insulting, but this sounds like the sort of thing someone unfamiliar with the game would say. Ryse, as released, was widely regarded as a visual showcase title. Implying that it looked like a 360 title is something I wouldn't expect from you.
Crysis 3 was an Xbox 360 title and it looked like this on PC. If Ryse had released on 360, it still would have been a graphical showcase when it came to PC.
The point I was trying to make is that Ryse wasn't one of those games commissioned, developed, and released for the purposes of launching a console. Think Resistance: Fall of Man. Ryse was an Xbox 360 game that went through an excruciatingly long and troubled development cycle that lasted essentially an entire generation. The fact Ryse was a graphical showcase for the Xbox One (and also PC when the PC port came a few months later) was a testament to their technical prowess, production values, and the terrible crunch the developers endured. The fact the game is mechanically shallow is also a testament to the game's troubled development. But it was also the product of the game deliberately shifting direction towards the end. Originally it was a gameplay focused game. Long before they had narrative elements in place they were prototyping first person hack and slash combat mechanics for Kinect on the 360. The choice was made to rework it into a third person "cinematic" game. Something resembling an interactive movie. (Which was extremely out of character for the studio because all their games to date had been focused on sandbox gameplay.)
Comparing Ryse to The Order has never made sense in part because The Order's story is BAD, and it has literal QTEs in it. Not colour coded combat prompts. QTEs in the middle of cutscenes to make them "interactive". The fundamental reason to play a game like Ryse is for the story. The problem with The Order was that the story was terrible and the story went absolutely nowhere. Ryse does tell a story with pathos.
Ultimately, one of these games is not like the others.
I personally think the difference in reception between Hellblade and Ryse -- two games that have a LOT in common -- has a lot to do with Hellblade being cheaper and Hellblade's mental illness angle attracting a lot of prestige. Some might point out that this doesn't excuse Ryse for having fairly rudimentary gameplay and ultimately not utilizing the strengths of videogames as an interactive medium. And that is correct. But in terms of being an interactive movie, Ryse does a fairly decent job.
Ryse is mischaracterized as a title intended to make the Xbox One look good. This pairing of emotional storytelling and visual splendor was rooted in Crytek's original ambition of trying to create emotionally moving videogames. It's the reason they're called "Cry"-tek in the first place. They arguably made the mistake -- for the first time as a studio -- of putting too much work into the story and presentation, and not enough work into the core gameplay. Far Cry and Crysis were carried by exceptionally good FPS gameplay even if their stories ranged from "okay" to "pulp". But Ryse's problem is that it pairs a very heartful and well acted story with very basic gameplay. Functional, but basic. Again, Hellblade was the same. But Hellblade had prestige. Hellblade was cheaper. Hellblade had some super simple puzzles in between the hack and slash bits and cutscenes. Hellblade didn't have Xbox One hate baggage attached to it, which was perhaps more important.