"Hit like a Damn Freight Train." That's... wonderfully appropriate, lol.
And more and more, we get to see our new faces (And returning ones!) teased before full gameplay. Snippets of Hanzo and Ruxiang gameplay GET-O! I'll allow it! Her Issen strike pose is pretty unique.
The early-buyers getting the season pass is a GREAT idea. But at the same time, it actually remind of 2 things: how Kamiya commented that Bayonetta 1 basically has it's season pass stuff "on them" since it came with SO much post game stuff (Playing Jean, the extra gameplay bonuses and unlockables, etc), and 2... KOF XIV's starting cast basically being equal to any other fighter out there + An extra season or 2 worth of characters, straight out the gate.
Since the start of their return to form, the company has been pretty consistent in their business mindset. It's one thing that helps me not worry about the deal of free content being matched on the later PC and Switch releases (which is more like 4 to 6 months later, rather than 8 to 10. It's within fall of this year/). There's been free themes and costumes given away with XIV, free stages, and loads of extra work per content that's generally above the industry standard, such as the huge amount of inter-character victory voicework in the XIV and Heroines, Iori and Miss X being 2 unique character models and separate voice actors (yet still sold together as 1 character), or Rock's hand-animated jacket animations and unique post-match victory animations based on what attack he won a match with. Or Najd, a character they figured they couldn't create as well on their own, so they ran a contest and got actual local creators to show how they'd like their culture and people to be represented in a KOF game.
They've put in an extra amount of work on many a thing, but it never comes as the cost of the consumer. It's a lot like Sakuga animation in anime. It's the developers / artist pushing something just because it's their own passion to do such.
SamSho definitely seems to be the game where they're perfecting how to display this to the greater consumer at large. The staggered release to PC, Arcade, and Switch might be an annoyance, but we're guaranteed equal support across 5 platforms on a game made by passionate developers for years to come, after that.
With all these "Crunch Culture needs to die!" articles popping up, seeing devs who are legitimately giving the consumers what they want, even going the extra mile in one fashion or another, while simultaneously also treating their employees like human beings, is a GREAT thing.