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Sensor Tower: Mario Kart Tour has 123.9M downloads and $37.4M in revenue first month

ggx2ac

ggx2ac

Sales Heaven or Sales Hell?
Member
Oct 25, 2017
3,504
Source: https://sensortower.com/blog/mario-kart-tour-first-month-downloads

mario-kart-tour-first-month-chart.jpg


Downloads and revenue:

According to Sensor Tower Store Intelligence data, the blockbuster racing game has amassed an estimated 123.9 million unique downloads across both the App Store and Google Play, generating $37.4 million in player spending since its worldwide release on September 25.
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Comparison of revenue between Nintendo mobile titles:

In terms of revenue, Mario Kart Tour comes in at second place, losing out only to the $67.6 million grossed during Fire Emblem Heroes' launch month. Mario Kart Tour is faring less well in terms of revenue per download, with an average of $0.26 spent per player — a slight improvement over Dr. Mario World's $0.19 per player, while Dragalia Lost's impressive $16.50 per player in its first month has yet to be beat.
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Deleted member 42484

Banned
Apr 21, 2018
6,969
Surprised but not surprised.

I'd still like to know what value people see in the subscription model though, because frankly it boggles my mind.
 
laziboi

laziboi

Alt-account
Banned
Oct 25, 2019
1,918
Your Anus
Denman said:
Surprised but not surprised.

I'd still like to know what value people see in the subscription model though, because frankly it boggles my mind.
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Subscriptions are less exploitive than loot-boxes and microtransactions. Though I will say that Tour's is overpriced. If it was a $10 or $15 subscription I think more people would bite.
 
Benzychenz

Benzychenz

One Winged Slayer
Member
Nov 1, 2017
15,378
Australia
Denman said:
Surprised but not surprised.

I'd still like to know what value people see in the subscription model though, because frankly it boggles my mind.
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It's cheap enough that I can just subscribe and not really care. It's $5 a month. $2.50 per 2 week tour that gets you a high-end character, kart, and a bunch of rubies and extras is plenty of value compared to me spending $15 at McDonalds after work or something.
 
Mr. Pointy

Mr. Pointy

Member
Oct 28, 2017
5,141
The subscription is both shit and incredibly helpful to progress through the cups because of 200cc. If it gave you 3-5 rubies as an extra log in bonus that'd get more people interested in it.
 

LordByron28

Member
Nov 5, 2017
2,348
It's not surprising. Tour is a pretty solid game with enough updates and changes to keep people coming back. The subscription service is only $5/month which isnt bad. However, I think there should be more value added to the subscription and non-subscription models. The MK Tour model requires too many rubies for a pull and/or the game is a little too stingy in handing them out. The coin aspect does somewhat accommodate for it.
 
Jessie

Jessie

Member
Oct 27, 2017
9,921
The number of downloads is impressive. But I'm not sure if they'll be making money off of it for very long. The game kinda sucks.
 
Biske

Biske

Member
Nov 11, 2017
8,255
Gonna need this in a pie chart.

Makes sense tho. People love mobile games, people love mario kart.
 
ShinobiBk

ShinobiBk

One Winged Slayer
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Dec 28, 2017
10,121
I wonder if people will realize the revenue number is not at all good given the install base.

No multiplayer at launch was a massive mistake
 
RingRang

RingRang

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Banned
Oct 2, 2019
2,442
Benzychenz said:
It's cheap enough that I can just subscribe and not really care. It's $5 a month. $2.50 per 2 week tour that gets you a high-end character, kart, and a bunch of rubies and extras is plenty of value compared to me spending $15 at McDonalds after work or something.
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I've got to find a way to get people to give me $5 a month in perpetuity, because it seems too easy.
 
perfectchaos007

perfectchaos007

It's Happening
Member
Oct 25, 2017
12,230
Texas
I mean you're just racing NPC's. There's no joy in showing off whatever rare characters you have because no real players will get to see you riding in your whip. No incentive to spend real coin to play the gacha pipe
 

Adventureracing

The Fallen
Nov 7, 2017
8,027
Impressive amount of downloads but I'm curious if this thing will actually bring in much revenue. For such an insanely huge brand and so much interest it feels like a failure from Nintendo's if it doesn't make a lot of money.
 
Noppie

Noppie

Member
Oct 27, 2017
13,763
Ron Paul said:
I mean you're just racing NPC's. There's no joy in showing off whatever rare characters you have because no real players will get to see you riding in your whip. No incentive to spend real coin to play the gacha pipe
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Multiplayer is coming. Should've been there at launch I feel, but it is coming.
 
Herb Alpert

Herb Alpert

One Winged Slayer
Member
Oct 25, 2017
9,033
Paris, France
I'm playing the game but I'm not subscribing and don't put money in it.
I could, but so far, it is way overpriced. I mean, 6€ per month ? And you'll still have to pull some gacha rng crap ?
 
metalslimer

metalslimer

Avenger
Oct 25, 2017
9,558
Still seems dumb they launched without MP especially if people grow tired of the game before the MP launches
 
benzopil

benzopil

Member
Oct 25, 2017
4,150
Playing it daily, have a subscription. Don't care about multiplayer. Let people farm stuff to level 3 at least, otherwise they are screwed against pay-2-win players.
 
NookSports

NookSports

Member
Oct 27, 2017
5,208
Obviously it's not comparable apples to apples, but if this game were a $60 game, it would've sold ~620,000 units. That's pretty damn good.
 
K Samedi

K Samedi

Member
Oct 27, 2017
4,989
I'm pretty sure this game is going to grow in revenue and downloads and keep earning money for a long time. 500 million a year wouldn't be a bad result and Nintendo is very careful to not get a bad image with micro transaction addicts earning them thousands per user. They want a small fee per player and I with the amount of downloads things will add up. Half a billion downloads is probably doable.
 
Mr. Pointy

Mr. Pointy

Member
Oct 28, 2017
5,141
As LordByron28 said, MK Tour is too stingy with the premium currency. If Nintendo want more dolphins to spend on it, they need to up the free rubies drop, so people are more likely to spend small amounts.
 
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