September 2017 NPD - Destiny 2 & SNES Classic dominate

[8byte]

They had a much better data-driven read on demand this time around, and it payed off, literally: they sold nearly 3x the units as the NES classic. They (inadvertently?) manufactured nostalgia demand with that first release and built-to-fulfil with this one.

Moving over 575k units of hardware that's like 26 years old in under half a week is incredibly impressive when you think about how companies like Atari and Sega have been selling digital-running nostalgic consoles in grocery stores and pharmacies for years now at peanut prices.

A rising tide raises all ships and Nintendo is certainly benefiting from a halo effect around their brand lately.

Click to shrink...

Yea, it's incredibly impressive that they were able to manufacture this kind of hype when so many others have just been doing bundled "classic" packs at value prices with little to moderate success...

I think a big piece of it is bundling in the classic styled box, along with the traditional controllers. The nostalgia packaging is really what drove sales, and I think people being afraid of NOT getting one (ala the NES) led them to really go hard in lines, and Nintendo was ready and actually met the demand (and it's likely still there, and will be through the end of the year).

Kudos to them, my crow was delicious, and my SNES Mini is phenomenal.

 

[Welfare]

They had a much better data-driven read on demand this time around, and it payed off, literally: they sold nearly 3x the units as the NES classic. They (inadvertently?) manufactured nostalgia demand with that first release and built-to-fulfil with this one.

Moving over 575k units of hardware that's like 26 years old in under half a week is incredibly impressive when you think about how companies like Atari and Sega have been selling digital-running nostalgic consoles in grocery stores and pharmacies for years now at peanut prices.

A rising tide raises all ships and Nintendo is certainly benefiting from a halo effect around their brand lately.

Click to shrink...

Almost 600K for SNES Classic is amazing for just a couple days.

 

[Breakfast at Noon]

Well it was down more than 10% in sales from D1, if that makes you feel... whichever the way you want to feel :)

Though up almost 5% in revenue, so your emotions must be tumultuous :)

Click to shrink...

Yeah, as I say.. conflicted.

After that osiris trailer I can't believe how dead to me the franchise is to me :'(

At least I got my new found Warframe to cry on.

 

[DeuceGamer]

With Mario Rabbids success, and with Ubisoft's comments about wanting to be the new Rare, I wonder if that means they will work on more Nintendo exclusive titles and possibly even more Nintendo IP. Interested to see what they come up with next.

 

[v_iHuGi]

Almost 600K for SNES Classic is amazing for just a couple days.

Click to shrink...

600K is amazing, holidays will be crazy for SNES.

 

[DeuceGamer]

600K is amazing, holidays will be crazy for SNES.

Click to shrink...

I expected them to produce plenty this time. It seemed obvious they didn't want to make the same mistake with the SNES mini they made with the NES mini, but it's even exceeded what I expected thus far. Especially with how quick the restocks have been. Glad it's been relatively easy to get for most and expect plenty more shipments between now and the holidays.

 

[Mass Effect]

Destiny 2 was the top-selling game in September, driving more launch month consumer spend than any other 2017 release to date. With one month of sales, Destiny 2 also becomes the best-selling game of 2017 year to date, and the third best-selling game of the 12-month rolling period ending September 2017, trailing only Call of Duty: Infinite Warfare and Battlefield 1.

Click to shrink...

And people were acting like Destiny 2 had bombed...

it's amazing how out of touch we are sometimes.

And I just noticed Aquamarine is back :D