Sex Sells. Or does it?

Noctis

Member
Oct 25, 2017
8,685
New York City
Perhaps some designs if done with “class” can perhaps get a copy sold. I mean you could be walking and you see Nier automata with stylish 2B pose I guess it could make a potential buyer stop and check the back cover for a description of the gameplay.
 

T.J.

Banned
Oct 25, 2017
3,236
It's pretty much a non-factor for mainstream games that go on to sell 5 million+
 

Mesoian

Member
Oct 28, 2017
14,613
If sex sells, where's the sex?

Venom Snake wasn't getting his bellend noshed off by Quiet in the helicopter. I don't think Xenoblade Chronicles 2 has any scenes with the main girl/blades getting fingerbanged or anything. Bayonetta doesn't have any part where she and Luke go at it.

Do women in bikinis with the camera panned to their ass sell? To horn dogs sure, but I don't think that's sex.

If sex sells, you'd think they would cater to the other half of the population but 99% of the 'sex' in video games usually caters one way, I wonder why that is?
In this industry, "sex" is always going to equate to pure titillation, not actual meaningful sex or romance.
 
Oct 25, 2017
16,680
Sweden
Perhaps some designs if done with “class” can perhaps get a copy sold. I mean you could be walking and you see Nier automata with stylish 2B pose I guess it could make a potential buyer stop and check the back cover for a description of the gameplay.
i wouldn't really say the designs in those vita games are made with class, yet they still sell
 

Laiza

Member
Oct 25, 2017
2,015
It's pretty much a non-factor for mainstream games that go on to sell 5 million+
This right here.

The vast majority of super-sexualized (borderline soft porn) games sell niche numbers, with only a few exceptions breaking outside of that. The real mainstream games don't have that sort of porny content.
 

Loakum

Member
Oct 27, 2017
472
Yes, sex sells and it sells well. Sex don't have to be blantantly sexual, it can simply be having a physically attractive male or female on the cover that has sex appeal.
 

Kunka Kid

Member
Oct 27, 2017
2,006
For sure, just look at the absurd amount of risque 2B fan art out there. People are obviously very very into the way she looks.
 

Mechanized

Member
Oct 27, 2017
3,439
DoA5 LR was going to be a slightly more conservative take on the series but the bikini/sexy DLC sold so well they said they had to stick to it. They've made hundreds of new costumes. As of last year according to a gamefaqs thread the total cost of all the dlc is around $700 USD.
 

Kewlmyc

Avenger
Oct 25, 2017
19,290
Hentai/Porn games exist, so yes.

Even ignoring that, it’s the only reason Senran Kagura, Gal Gun, and DoA Xtreme exist.
 

Mesoian

Member
Oct 28, 2017
14,613
Yes, sex sells and it sells well. Sex don't have to be blantantly sexual, it can simply be having a physically attractive male or female on the cover that has sex appeal.
I mean, it sells, I wouldn't say well.

Most of the examples people have brought up relying on sex appeal to sell don't break a million sales. They do fine in their own right and their developers stay open, but they will never reach the top 50 best sellers of the year.

Dare I say, the only games I can think of that's sold well overall while relying almost solely on sex appeal is Xenoblade 2 AND that's a pretty okay game (gameplay wise) and it's a sequel of two well-regarded games that didn't have sex appeal as a front-facing factor when it came to marketing.
 

Loakum

Member
Oct 27, 2017
472
I mean, it sells, I wouldn't say well.

Most of the examples people have brought up relying on sex appeal to sell don't break a million sales. They do fine in their own right and their developers stay open, but they will never reach the top 50 best sellers of the year.

Dare I say, the only games I can think of that's sold well overall while relying almost solely on sex appeal is Xenoblade 2 AND that's a pretty okay game (gameplay wise) and it's a sequel of two well-regarded games that didn't have sex appeal as a front-facing factor when it came to marketing.
Oh? Name a AAA game that had a physically unattractive character as it's lead, and on the cover. :)
 

Kneefoil

Member
Oct 25, 2017
2,817
It's why so many mobile games have a lot of sexy, cute girls that have big tits and/or show a lot of skin. Especially gacha games.
 

Mesoian

Member
Oct 28, 2017
14,613
Oh? Name a AAA game that had a physically unattractive character as it's lead, and on the cover. :)
Loadout.



That being said, find me a AAA game whose marketing was solely mired in the idea of sex appeal that still sold 2 million. You will find that to be much more difficult.
 

Mesoian

Member
Oct 28, 2017
14,613
Good lawd....yeah, she definitely counts as the following. What did this game sell? Also THIS is not the norm. lol
Loadout did alright. Eventually went F2P if I remember correctly but it had it's moment. Granted, the hook of that game is that everyone in it is pretty hideous.

God of War just came out.
More than that, it uses 0 sex appeal to sell that game, something the previous games tried to do by hinging on the dumb sex minigames that didn't make up more than a minute of actual gameplay.
 

CerealKi11a

Chicken Chaser
Member
May 3, 2018
1,211
I think sex sells to a specific, hardcore audience, but you need serious solo merit and IMO avoid sexualization to reach true, mainstream appeal (at least in the US).
 

Sapo84

Member
Oct 31, 2017
239
I'd imagine so if done right.
The marvel movies definitely don't have all those shirtless scenes by accident
When I went to see Infinity War the girl next to me, while talking to her friends admitted he was watching the film only because Benedict Cumberbatch was in it.
So, yes, good looking male actors and light fanservice sells.

Anyway, back to question, answer is a sounding yes and it's not really possible to really understand how many are influenced just by asking because those kind of survey are influenced by social desirability bias.
You can't make those kind of questions expecting a truthful response, which, I guess, it's even more likely to be influenced by social desirability given how objectification and over-sexualization is such a massive point of discussion in games.
 

Poutine

Avenger
Oct 27, 2017
770
Just look at twitch and the girls in tight clothes playing Just Dance and getting all those donations and subscribers. Sure it sells.
 

low-G

Member
Oct 25, 2017
8,144
Sex won’t make AAA sales by itself, but it will get you by and then some.

VR Kanojou, even censored, is still hanging in there with sales.
 
Dec 18, 2017
1,374
People like to see eye candy as much as they like to eat tasty food or get a good night's rest.

It's a biological impulse that many people have. A so called "base" instinct, as some have called it.

We are as much desiring creatures who enjoy basic sensations like eating a piece of cheesecake or looking at a beautiful man, as we are complex thinking creatures.

On some level these basic desires and comforts, influence our spending habits.
 

Mesoian

Member
Oct 28, 2017
14,613
Just look at twitch and the girls in tight clothes playing Just Dance and getting all those donations and subscribers. Sure it sells.
Ain't no one buying Just Dance because of them though.

That's what I'm talking about, the marketing became the product. It's the worst possible outcome for the people who bought/use the marketing.

People like to see eye candy as much as they like to eat tasty food or get a good night's rest.

It's a biological impulse that many people have. A so called "base" instinct, as some have called it.

We are as much desiring creatures who enjoy basic sensations like eating a piece of cheesecake or looking at a beautiful man, as we are complex thinking creatures.

On some level these basic desires and comforts, influence our spending habits.
Indeed.

We all joke about Cindy from FF15, but that game probably was just as well served from the super HD food porn Ignis creates as the mechanic in short shorts and a zipped down jacket.
 

Rocco

Banned
Oct 27, 2017
1,330
Texas
Is this another thread where men decide for women how sexual they should be? And where we also ignore the "sexualization" of men?

People have different libidos.
 
Oct 25, 2017
841
Sex sells in every medium and product my friend.. Not just video games... As long as human beings with fully functioning reproductive systems exist, sex will always be used as a tool to sell ideas, entertainment, products, material goods, services etc.
 

CrazyHal

Member
Nov 1, 2017
925
Sex sells but not a whole lot. Certainly not as much as something that doesn't focus on it.
 

PepsimanVsJoe

Member
Oct 26, 2017
4,598
Sex appeal isn't what I'd call a "reliable" seller. Unless you're only interested in whales or a quick buck, you're not building a franchise off of it.

Nowadays, it's mostly used to draw eyes to a product, particularly games in niche genres such as shmups, beatemups, or dungeon-crawlers.