People never like new things. I think it's fine, and trust the designers at Slack worked diligent on a direction they wanted for the logo and are likely more talented than 99% of the people here shitting on it.
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Slack gets a new logo - Come judge it inside
- Thread starter Vanillalite
- Start date
Seems fine to me. Reminds me of a top-down view of a water fountain. No idea how that relates to slack, but it doesn't bother me.
It looks more corporate somehow, and its less pleasing visually. The previous logo didn't need a redesign. So overall I think it's a bit of a failure.
New logo looks better, 4 people with speech bubbles, much easier for single color readability and much more brand / printer friendly.
The old logo was 8 different colors with no clear separation and no distinction. The new logo certainly has cleaner lines and a more corporate look, which is important since they go public soon. This is an improvement.
The old logo was 8 different colors with no clear separation and no distinction. The new logo certainly has cleaner lines and a more corporate look, which is important since they go public soon. This is an improvement.
https://www.underconsideration.com/...ntity_for_slack_by_pentagram_and_in_house.php
Always enjoyed this site's take on things.
Always enjoyed this site's take on things.
I was going to say that it looks like patterns you see in carvings in temples in India, but I guess these things are not mutually exclusive.
The last design was the pound sign / hashtag. THIS is less distinctive than something on your keyboard?
Funny enough, our friends discovered Slack before Discord, so I have three Slack groups for friends and one for fantasy football.
The reason it was a hashtag is it's because it's used extensively in the app. The new logo doesn't appear to represent anything - maybe speech bubbles at a stretch. I can see why they changed it, but they could have done better.
Slack is great. I'm working on projects with a group scattered across North America and it easily keeps everyone on task.
The new logo is strictly worse, but I also don't care, so whatever.
The new logo is strictly worse, but I also don't care, so whatever.
Not feeling the "looks like swastika" people but it looks healthcare related to me. Closer to a red/blue cross.
The worst part about having the logo visualize speech bubbles is that slack doesn't even have message bubble. It might be a more utilitarian logo in implementation but the identity is diminished
I'm really surprised they went in this direction. Seems so noisy.
The only reason I could see them going for a more complex, noisier logo is that it's tough to protect their IP on a symbol that's part of the public domain and used everywhere to have a very different meaning. Most people identify the pound/hash symbol either as a number sign (#1) or as a hashtag (#NotAllPenguins), and while pound/hash can be used as a hashtag within slack, it's not really the primary functionality of slack, and it could give an impression that the product is a social media product instead of a workplace collaboration/communication tool.
Still, it's kinda rare to see companies making more complex logos these days.
I voted 'Undecided' because everybody hates new logos and then you quickly come to get used to them and then in most cases you eventually realize the new logo is better than the old logo, and you later think "ugh, that old logo is SO ugly, I'm glad I always hated it" ... then they introduce a new logo and the cycle repeats.
The only reason I could see them going for a more complex, noisier logo is that it's tough to protect their IP on a symbol that's part of the public domain and used everywhere to have a very different meaning. Most people identify the pound/hash symbol either as a number sign (#1) or as a hashtag (#NotAllPenguins), and while pound/hash can be used as a hashtag within slack, it's not really the primary functionality of slack, and it could give an impression that the product is a social media product instead of a workplace collaboration/communication tool.
Still, it's kinda rare to see companies making more complex logos these days.
I voted 'Undecided' because everybody hates new logos and then you quickly come to get used to them and then in most cases you eventually realize the new logo is better than the old logo, and you later think "ugh, that old logo is SO ugly, I'm glad I always hated it" ... then they introduce a new logo and the cycle repeats.
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All the channels are prefixed with the pound sign though(which itself is a holdover from IRC). I think it's closer to their actual functionality than you're describing
Oh, that's true, forgot about that. I wonder if maybe they're going to start to move away from that... There's really no reason the channels are prefixed with it, and I think most people still identify # as a hashtag on something like Twitter, so if you're not a customer you might get the impression that Slack is similar to Twitter or serves the same purpose.
Or, who knows, maybe they got sued by Bell Labs.
I liked the old logo more (Well as of today I do, I'm sure I'll get used to the new one and then forget about the old one), but just trying to rationalize why they'd go or a way noisier, more complex, less familiar logo in this day and age when almost every new logo design goes in the opposite direction.
I definitely empathize with their design teams, who knows how the conversations played out. FWIW they got an agency to do this redesign so it didn't all come internally (although I'm sure there's close collaboration obviously).
They also rolled it out simultaneously world wide which is no small feat.
My current company went through a brand refresh recently and While it's stupid those kind of decisions are hardly democratic.
They detail that in their blog post.
The old design had overlapping colors, so there were about 11 distinctive colors in the logo, making it hard for people to easily reproduce and it was too often done incorrectly. Also, they didn't like when people didn't put the logo on the correct 18 degree axis tilt.
They also had several logos across devices because of this (a simple black & white one, a plain "S" design without the pound/hash symbol, etc).
So they wanted something with a simpler color design with no tilt.
https://slackhq.com/say-hello-new-logo
I kinda like it. People meeting at a table.
The old hashtag was good too but you can't really use a hashtag as your logo these days, it has too many other places where that is a key thing (Twitter, Discord, on and on).
Mostly I'm just glad we're getting away from the single large letter "icons" for mobile apps, it was a little lame for a bit there.
The old hashtag was good too but you can't really use a hashtag as your logo these days, it has too many other places where that is a key thing (Twitter, Discord, on and on).
Mostly I'm just glad we're getting away from the single large letter "icons" for mobile apps, it was a little lame for a bit there.