Do you think this might be why so much of Era seems to be so obsessed with cancel culture and creating lists of of persona non grata?
I think this goes back to the Onion article I posted. Liberal zeitgeist looks for "wrong" and "right" opinions, "accepted" and "cancelled" people. It is an attempt to shortcut the issue of justice. Rather than asking uncomfortable questions about the state of society, the hard work of introspection and questioning the status quo, people would rather have a list of "approved" opinions to have and people to like.
Alternative theory. If I understand Marx's "commodity fetishism" correctly, that people mediate their interpersonal relationships through commodity under capitalism, withholding commodity exchange from someone can be seen as a form of self-created justice. If justice can't be found in the legal system at least you can deny someone your dollar. This is the "consume your way into justice" mindset.
Although I can't say I'm a fan of getting mad over everything, it does seem to be the result of a society where people overwhelmingly feel beset on all sides by injustice (perceived or real) but are unable to correct it. So, once again, it goes back to material conditions. The internet provides the fodder for "outrage" and companies profit from it, consumers are kept in an exhaustive media cycle of click, ragetweet, virality, repeat. Nothing actually changes for anyone because the system doesn't accept change, it does like to profit off of strongly held opinions though.
Reminds me of corporations trying to profit off of woke ad campaigns.
Another perspective is, a lot of people believe deeply in democratic capitalism. The fact that it produces awful outcomes, to a true believer, seems to be people messing up a good thing rather than people making the obvious choice that the system allows them and it creates conditions that contradict liberal ideas about "fairness" and "equality". So then it's more reassuring to think some people are messing up the system rather than the system messing up people. I'm watching that Peter Coffin video right now so I'm sort of coming up with new ideas as I go.