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Sony denies reports it has cut production by 4 million units
- Thread starter Kolx
- Start date
Not really. This isn't shipment but production. PS4 was 10M.
Their statement starts by straight up denying the report (and thus its exact contents). The second sentence is just a clarification and thus redundant.
Yeh I was thinking this. I'm pretty sure the 15m claim came from Bloomberg as well so:
— could be some kind of lowkey shade along the lines of "we never increased it to 15m in the first place so ya info was wrong from the start"
The part Sony corrected was the production cuts. If the yield rate is still accurate, they are paying a pretty penny to meet their production goal.
Yeah, this is how one can do marketing. Feels likely as well. But weird that they felt the need to comment about it.
Which it could have been, but that doesn't address the yield issues etc. I would also say the reporter for this doesn't tend to report false things nor does Bloomberg.
And out of the same reason they can't lie about it. Would be stock value manipulation.
Only fucking Musk does it and keeps getting away with it.
its typical to have some kind of yield issue in the beginning id think, even then 50% says they are on the right track, if they were getting 30% its very bad.
We don't know and we are not supposed to, end of story until launch =)
It could be, but PS4 was just under 10M at the same time per Zhuge earlier today. This just means the true target number is most likely north of 10 million.
If this is false we really do not have any idea what amount of consoles will be shipped as the 15 million numbers comes from the article as well and the reports of increased production too. Also while they can't lie as a publicly traded company, threy have their way to work around that.
In the end I and everyone will better be having their trigger finger ready over the preorder button, otherwise it will be hard to find one, 5,10 or 15m.
In the end I and everyone will better be having their trigger finger ready over the preorder button, otherwise it will be hard to find one, 5,10 or 15m.
I dont even know what to believe anymore we are about 26 hours away now from way more info lol.
pretty much.
Folk were saying recently that Bloomberg were highly reliable especially in that area. Was in the thread about $600 cost.
Now they are unreliable. Sony certainly aren't lying as they can't.
Now they are unreliable. Sony certainly aren't lying as they can't.
If they have a good price and know the PS4 momentum thanks to their own data + know that they have a good launch line up, they could also produced way more than just bit over 10M
Serious question as Bloomberg is an American thing, are they known as reliable? For what reason?
Everything that I've seen from them pertaining to gaming has seemed highly dubious, often the source is 'according to sources close to the matter', which reminds me of the same transparant fakery that The Sun and other trash tabloids from UK use to justify any made up story to get clicks. Sometimes the stories are 100% fabrications. Bloomberg reminds me of this.
Can we still trust the BOM estimation ? Don't remember if it was from the same person that got this report wrong.
Could be lower and in line with PS4?
Sony has not said a word about sales and forecasts because they can be a big hint about pricing. It's Bloomberg that has built a rollercoster of rumors throughout the months this year.
Now that prices are announced there won't be reasons to hide the sales forecast anymore.
What I'd take from all this is that, in the end, we don't actually know what their target is yet.
In hindsight, Bloomberg's reporting on these numbers was a rollercoaster. I'm guessing there were bits of truth at times, but maybe there were misunderstandings or out of date info in the mix along the way.
7,5 million shipped, but that won't really help since we don't know how many units were produced.
thanks! I guess stay-at-home policies have driven the demand up, or SONY is just extremely optimistic...
In this case you are also calling out the people who work closest with Jason Schrier, I can't imagine he works with people who don't do work on the stories before sending them live.
thanks. I never thought next gen demand would be higher. I thought having cross-gen consoles would have dampened demand at least to below ps4/xbox one levels but heh.
I am with Dusk Golem. Near $599 BOM.
That lines up with what RuthenicCookie said last year as well.
These new console are expensive to make and both companies will be taking a bath.