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Deleted member 10612

User requested account closure
Banned
Oct 27, 2017
2,774
I have the feeling that Sony is back on track to become an inovative Company again, the way they where perceived in the 80s. Just looking what they have done in the sensor marked or even the camera market is remarkable.

Now just pull out of the mobile device market and fire everything and everyone who works for Sony pictures. This place needs a complete overhaul.
 

Mokubba

Member
Oct 27, 2017
467
I have the feeling that Sony is back on track to become an inovative Company again, the way they where perceived in the 80s. Just looking what they have done in the sensor marked or even the camera market is remarkable.

Now just pull out of the mobile device market and fire everything and everyone who works for Sony pictures. This place needs a complete overhaul.

I think they can be competitive in the mobile market too if they stopped making some bad decisions.
 

Yjynx

Alt-Account.
Banned
Oct 25, 2017
49
Coffee in hand and a decent almond croissant as well!

Lets start things off with gaming, the one that really matters. First thing to mention is that unit sales increase to 4.2m this quarter, that is a YoY increase as we can see below:

JLbAfz7.png


That is a 10% YoY increase in units shipped, and this can be seen in the hardware revenue increase below as well

The other area where Sony performed very strongly was network services, a key driver of revenue and income for Sony:

soFXXv6.png


We can see here that YoY revenues from network services have increase by a massive 52% and in the earnings call they revealed that there are now 26.4m PS+ subscribers. Put it this way, Sony made more revenue from network services than they did from their hardware and packaged software business combined and more this quarter than they did in October-December of 2016 (which includes holiday sales). It really is the main driver of growth for PlayStation.

They also increased the unit sales forecast from 18m to 19m, so over the next two quarters they expect to ship at least 11.5m units. That probably splits as 8.5m for Q3 and 3m for Q4.

Moving onto the wider company:

Pictures - poor, but huge investment in their TV/Media Networks library which they expect to pay off in the next couple of years. Most people still don't know that Breaking Bad, The Crown and the new Philip K Dick series are SPE productions, but they make good money with their current model. It will be interesting to see if Sony decides one day to amalgamate all of their TV content into one or two premium cable channels like HBO and launch their own streaming service like Disney. I'm on the no side because their movie library is too weak, but their TV library is so strong they may overcome it and just go for it.

Music - solid, nothing to report really.

Financial services - solid as always.

Semi-conductors - undergoing a second boom because of dual camera setups on smartphones and it looks like Sony are jumping into the automotive sensor market which is going to be absolutely massive and probably a better bet for them than Li-ion battery production. The new 3D sense IR camera on the Xperia phones are a very interesting concept and could work well with VR, I expect it to take off, especially now that Apple are using a lesser version of it for Face ID on the iPhone X.

Cameras - solid, nothing to really say here. They are probably the global number one for CSCs and premium compacts, in the latter I think the RX series is pretty much undisputed in terms of sales volume. As the market moves from mirrored to mirrorless I think Sony are going to benefit even more. I'll use a wedding I went to as an example of why I think they will win in the end - I know the photographer, he is one of the top guys in London for wedding (and other) photography, my sister used him for her wedding when he was much cheaper. He has a crew of 4 and currently uses an all Canon setup, there were also videographers at the same wedding who had an all Sony setup. They got chatting and the main photographer borrowed one of the A7 series cameras that were being used to film with and he was instantly converted. I chatted to him afterwards and he's now in the process of shifting his whole setup from Canon to Sony. Just a straw in the wind, but I've seen it happen elsewhere. It bodes very well for Sony that they have invested in mirrorless technology because the market is moving in their direction.

Mobiles - shit, but in the context of other companies, merely mediocre. I understand the motivation of staying in this market for Sony because the money lost isn't exactly earth shattering, but at the same time they can and should be doing better. Rumours are that they are going to have a slim bezel phone for next year and possibly even some kind of OLED screen. There are so many things wrong with that division that it needs its own thead.

Overall, Sony are going great guns we can see from the division level forecast here:

WOO6NEq.png


They have increased their operating profit forecast from ÂĄ500bn to ÂĄ630bn, and now have a net profit forecast of ÂĄ380bn. If they manage to meet or exceed that it will be the best year that I've ever seen from Sony. It does now feel that Kaz has got the company in a good position and they seem very well placed going forwards as well.
It always feels great reading your analysis . Thnx.
 
Last edited:

Deleted member 9327

User requested account closure
Banned
Oct 26, 2017
394
So how did the TV and mobile phone divisions perform? Those two are struggling for years even though I cannot understand this circumstances. Very happy Bravia and Xperia owner speaking here.
 

LordofPwn

Member
Oct 27, 2017
4,402
Just a heads up that the Sony Pictures Division will not be doing so hot next year. This year they had Spiderman Baby Driver and Blade Runner all 3 were great, next year I couldn't even begin to tell you one film that may do well at the box office. At least they have their Playstation brand to lean on, next year will be amazing for them.
 

MagitekDad

Member
Oct 25, 2017
574
Man. What a turnaround, not just for PlayStation, but for Sony in general. Hirai really did it. Awesome stuff.
 

Deleted member 9327

User requested account closure
Banned
Oct 26, 2017
394
Coffee in hand and a decent almond croissant as well!

Lets start things off with gaming, the one that really matters. First thing to mention is that unit sales increase to 4.2m this quarter, that is a YoY increase as we can see below:

JLbAfz7.png


That is a 10% YoY increase in units shipped, and this can be seen in the hardware revenue increase below as well

The other area where Sony performed very strongly was network services, a key driver of revenue and income for Sony:

soFXXv6.png


We can see here that YoY revenues from network services have increase by a massive 52% and in the earnings call they revealed that there are now 26.4m PS+ subscribers. Put it this way, Sony made more revenue from network services than they did from their hardware and packaged software business combined and more this quarter than they did in October-December of 2016 (which includes holiday sales). It really is the main driver of growth for PlayStation.

They also increased the unit sales forecast from 18m to 19m, so over the next two quarters they expect to ship at least 11.5m units. That probably splits as 8.5m for Q3 and 3m for Q4.

Moving onto the wider company:

Pictures - poor, but huge investment in their TV/Media Networks library which they expect to pay off in the next couple of years. Most people still don't know that Breaking Bad, The Crown and the new Philip K Dick series are SPE productions, but they make good money with their current model. It will be interesting to see if Sony decides one day to amalgamate all of their TV content into one or two premium cable channels like HBO and launch their own streaming service like Disney. I'm on the no side because their movie library is too weak, but their TV library is so strong they may overcome it and just go for it.

Music - solid, nothing to report really.

Financial services - solid as always.

Semi-conductors - undergoing a second boom because of dual camera setups on smartphones and it looks like Sony are jumping into the automotive sensor market which is going to be absolutely massive and probably a better bet for them than Li-ion battery production. The new 3D sense IR camera on the Xperia phones are a very interesting concept and could work well with VR, I expect it to take off, especially now that Apple are using a lesser version of it for Face ID on the iPhone X.

Cameras - solid, nothing to really say here. They are probably the global number one for CSCs and premium compacts, in the latter I think the RX series is pretty much undisputed in terms of sales volume. As the market moves from mirrored to mirrorless I think Sony are going to benefit even more. I'll use a wedding I went to as an example of why I think they will win in the end - I know the photographer, he is one of the top guys in London for wedding (and other) photography, my sister used him for her wedding when he was much cheaper. He has a crew of 4 and currently uses an all Canon setup, there were also videographers at the same wedding who had an all Sony setup. They got chatting and the main photographer borrowed one of the A7 series cameras that were being used to film with and he was instantly converted. I chatted to him afterwards and he's now in the process of shifting his whole setup from Canon to Sony. Just a straw in the wind, but I've seen it happen elsewhere. It bodes very well for Sony that they have invested in mirrorless technology because the market is moving in their direction.

Mobiles - shit, but in the context of other companies, merely mediocre. I understand the motivation of staying in this market for Sony because the money lost isn't exactly earth shattering, but at the same time they can and should be doing better. Rumours are that they are going to have a slim bezel phone for next year and possibly even some kind of OLED screen. There are so many things wrong with that division that it needs its own thead.

Overall, Sony are going great guns we can see from the division level forecast here:

WOO6NEq.png


They have increased their operating profit forecast from ÂĄ500bn to ÂĄ630bn, and now have a net profit forecast of ÂĄ380bn. If they manage to meet or exceed that it will be the best year that I've ever seen from Sony. It does now feel that Kaz has got the company in a good position and they seem very well placed going forwards as well.
What an awesome post! Thanks zomgbbqftw!

Only mobile is not doing great, TV is doing damn fine, it had strong profits.
Thanks! I've just seen zomgbbqftw post (see above) which is also elaborating on this.
 

Fezan

Member
Oct 26, 2017
3,274
Coffee in hand and a decent almond croissant as well!

Lets start things off with gaming, the one that really matters. First thing to mention is that unit sales increase to 4.2m this quarter, that is a YoY increase as we can see below:

JLbAfz7.png


That is a 10% YoY increase in units shipped, and this can be seen in the hardware revenue increase below as well

The other area where Sony performed very strongly was network services, a key driver of revenue and income for Sony:

soFXXv6.png


We can see here that YoY revenues from network services have increase by a massive 52% and in the earnings call they revealed that there are now 26.4m PS+ subscribers. Put it this way, Sony made more revenue from network services than they did from their hardware and packaged software business combined and more this quarter than they did in October-December of 2016 (which includes holiday sales). It really is the main driver of growth for PlayStation.

They also increased the unit sales forecast from 18m to 19m, so over the next two quarters they expect to ship at least 11.5m units. That probably splits as 8.5m for Q3 and 3m for Q4.

Moving onto the wider company:

Pictures - poor, but huge investment in their TV/Media Networks library which they expect to pay off in the next couple of years. Most people still don't know that Breaking Bad, The Crown and the new Philip K Dick series are SPE productions, but they make good money with their current model. It will be interesting to see if Sony decides one day to amalgamate all of their TV content into one or two premium cable channels like HBO and launch their own streaming service like Disney. I'm on the no side because their movie library is too weak, but their TV library is so strong they may overcome it and just go for it.

Music - solid, nothing to report really.

Financial services - solid as always.

Semi-conductors - undergoing a second boom because of dual camera setups on smartphones and it looks like Sony are jumping into the automotive sensor market which is going to be absolutely massive and probably a better bet for them than Li-ion battery production. The new 3D sense IR camera on the Xperia phones are a very interesting concept and could work well with VR, I expect it to take off, especially now that Apple are using a lesser version of it for Face ID on the iPhone X.

Cameras - solid, nothing to really say here. They are probably the global number one for CSCs and premium compacts, in the latter I think the RX series is pretty much undisputed in terms of sales volume. As the market moves from mirrored to mirrorless I think Sony are going to benefit even more. I'll use a wedding I went to as an example of why I think they will win in the end - I know the photographer, he is one of the top guys in London for wedding (and other) photography, my sister used him for her wedding when he was much cheaper. He has a crew of 4 and currently uses an all Canon setup, there were also videographers at the same wedding who had an all Sony setup. They got chatting and the main photographer borrowed one of the A7 series cameras that were being used to film with and he was instantly converted. I chatted to him afterwards and he's now in the process of shifting his whole setup from Canon to Sony. Just a straw in the wind, but I've seen it happen elsewhere. It bodes very well for Sony that they have invested in mirrorless technology because the market is moving in their direction.

Mobiles - shit, but in the context of other companies, merely mediocre. I understand the motivation of staying in this market for Sony because the money lost isn't exactly earth shattering, but at the same time they can and should be doing better. Rumours are that they are going to have a slim bezel phone for next year and possibly even some kind of OLED screen. There are so many things wrong with that division that it needs its own thead.

Overall, Sony are going great guns we can see from the division level forecast here:

WOO6NEq.png


They have increased their operating profit forecast from ÂĄ500bn to ÂĄ630bn, and now have a net profit forecast of ÂĄ380bn. If they manage to meet or exceed that it will be the best year that I've ever seen from Sony. It does now feel that Kaz has got the company in a good position and they seem very well placed going forwards as well.

zomgbbqftw Love your insight on sony financials. I would love you to do a post on Sony Mobile division or just post a detailed tought on it with rumors and predictions.
 

Nightwing123

Member
Oct 27, 2017
5,413
Just a heads up that the Sony Pictures Division will not be doing so hot next year. This year they had Spiderman Baby Driver and Blade Runner all 3 were great, next year I couldn't even begin to tell you one film that may do well at the box office. At least they have their Playstation brand to lean on, next year will be amazing for them.
Why did you include Blade Runner it's not like that movie did well at the box office (Great movie, so it not doing well sucks).

On topic great results for Sony.
 

LordofPwn

Member
Oct 27, 2017
4,402
Why did you include Blade Runner it's not like that movie did well at the box office (Great movie, so it not doing well sucks).

On topic great results for Sony.
Because Sony and Warner Bros are attached to that film and I don't know how much Warner bros spent to distribute the film in NA. I'd love to see a breakdown of the financials for that film if anyone has it. I also anticipate that the home release will do pretty well and it should release this fiscal year.
 

VirtuaRacer

Banned
Oct 27, 2017
542
Thats still a flop when you take in account the marketing. They have at least €300m invested on that movie.

I don't think the marketing budget is going to be half as much as it cost to make the film itself. Maybe I'm wrong. Either way, people involved with the film said they need $150m to break even, which they have now smashed, and that's 4 weeks at the box office, to say nothing of future Blu-Ray sales and TV licencing deals. Critics were simply too fast to call this a commercial flop after 2 days.
 

edo_kid

Member
Oct 27, 2017
11,091
I don't think the marketing budget is going to be half as much as it cost to make the film itself. Maybe I'm wrong. Either way, people involved with the film said they need $150m to break even, which they have now smashed, and that's 4 weeks at the box office, to say nothing of future Blu-Ray sales and TV licencing deals. Critics were simply too fast to call this a commercial flop after 2 days.

Usually on these big films the marketing is the same or around the same as the budget for the film.
Still if the film budget is €150m then they are absolutly not breaking even just on that.

That much may have been invested, but it was by 3 companies (Warner Bros had domestic distribution, Sony had international, and Alcon, the actual producers of the film). Warner Bros invested the least, and they should be fine. Rumor has it that Sony gets their cut of the proceeds before Alcon does, so while they may lose some money, it won't be a huge amount. Alcon is the company that's taking a bath here.

Interesting didn't know that, then sony are not losing much probably are about breaking even.
 
Last edited:

Yjynx

Alt-Account.
Banned
Oct 25, 2017
49
That much may have been invested, but it was by 3 companies (Warner Bros had domestic distribution, Sony had international, and Alcon, the actual producers of the film). Warner Bros invested the least, and they should be fine. Rumor has it that Sony gets their cut of the proceeds before Alcon does, so while they may lose some money, it won't be a huge amount. Alcon is the company that's taking a bath here.
Hmm interesting I didn't know this. Seems that they're going to at least break even then.
 

Allseeingeye

Banned for having an alt account
Banned
Oct 27, 2017
1,018
Why did you include Blade Runner it's not like that movie did well at the box office (Great movie, so it not doing well sucks).

On topic great results for Sony.
Mis -conception...the media is awful. Yes Blade runner did not open well, but after domestic and overseas it is profitable..not the disaster the headline seeking media are pushing.
 

hodayathink

Member
Oct 25, 2017
3,055
Mis -conception...the media is awful. Yes Blade runner did not open well, but after domestic and overseas it is profitable..not the disaster the headline seeking media are pushing.

It's not profitable yet, and it may never get there. Theater owners get at least half of the total box office. General rule of thumb is that blockbusters have to make more than 2 times their production budget to break even, and Blade Runner isn't there yet.
 

Jomatto

Member
Oct 25, 2017
189
Don't worry, guys, Jumanji is gonna pull Sony Pictures out of the gutter and into the light!
 

Allseeingeye

Banned for having an alt account
Banned
Oct 27, 2017
1,018
It's not profitable yet, and it may never get there. Theater owners get at least half of the total box office. General rule of thumb is that blockbusters have to make more than 2 times their production budget to break even, and Blade Runner isn't there yet.
Is this a fact? I am pretty sure I read otherwise, i will google that article, maybe I mis-read/
 

HStallion

Banned
Oct 25, 2017
62,262
So how did the TV and mobile phone divisions perform? Those two are struggling for years even though I cannot understand this circumstances. Very happy Bravia and Xperia owner speaking here.

I believe Sony is doing really well in the high end sets and pretty good in the mid end sets and have started leap frogging a lot of their competitors.