A bit ago DualShockers ran a story about Sony exploring microtransactions. I listened to the call and transcribed the following.
Before we get into it, I'd like to discuss what I think this means for Sony. Essentially the company is highlighting the current shift towards digital--big userbase, subscriptions, microtransactions, etc.--and how these recurring revenues are a boon for its business. This is nothing new for Sony, and it's Games & Network Services segment has been quite potent over the last few years.
When Sony CFO Kenichiro Yoshida says ARPUs, mTX, digital and subscriptions are "mitigating factors" to the console cycle, he essentially means these things are alleviating many of the risks associated with selling hardware--ie selling at a loss, etc.
Since these things are now so important that the "axis of the console" is shifting, this tells me the new PS5 may be another iterative system and not a full reset to ensure Sony doesn't disrupt the platform it's created, nor the current trajectory of the industry.
Now onto the quote!
Sony Chief Financial Officer Kenichiro Yoshida during the company's Fiscal Q2'17 earnings call:
Before we get into it, I'd like to discuss what I think this means for Sony. Essentially the company is highlighting the current shift towards digital--big userbase, subscriptions, microtransactions, etc.--and how these recurring revenues are a boon for its business. This is nothing new for Sony, and it's Games & Network Services segment has been quite potent over the last few years.
When Sony CFO Kenichiro Yoshida says ARPUs, mTX, digital and subscriptions are "mitigating factors" to the console cycle, he essentially means these things are alleviating many of the risks associated with selling hardware--ie selling at a loss, etc.
Since these things are now so important that the "axis of the console" is shifting, this tells me the new PS5 may be another iterative system and not a full reset to ensure Sony doesn't disrupt the platform it's created, nor the current trajectory of the industry.
Now onto the quote!
Sony Chief Financial Officer Kenichiro Yoshida during the company's Fiscal Q2'17 earnings call:
"PlayStation is a console, that's the main thing, the foundation. With the cycle of the console, the performance business results may vary along the axis of the console. 2 trillion yen was the sales for this fiscal quarter, more than half of that most likely will come from Network and for this fiscal year the unit sales are approaching the level of last year. There are mitigating factors that affect the console cycle so far.
For one thing, the business model used to be B2B royalty model, but now it has shifted to a direct-to-consumer model.
And in our business, main access to hardware is important, but rather than hardware, the number of users is getting more important--monthly average users, numbers of PS Plus subscribers, etc.
And also how much time are they putting into this console--the ARPU? So the axis seems to be shifting from hardware to userbase.
Thirdly, there's a change of revenue cycle. Clearly, in-game sales, for example: after the customer's purchased the disc or after they download the software, then they can purchase items or offerings. So the in-game sales proportion is increasing.
With all these points, the console cycle is being mitigated by these factors."