SoundCloud Introduces ‘Fan-Powered’ Royalties

[Glasgow Mega-Snake]

Variety: SoundCloud Introduces 'Fan-Powered' Royalties

In what may be the first move of its kind in the music-streaming world, SoundCloud has introduced what it describes as "fan-powered royalties, a more equitable and transparent way for emerging and independent artists to earn money on SoundCloud." In other words, each listener's subscription or advertising revenue is distributed among the artists that they listen to, rather than their plays being piled into a collective pool.

"Many in the industry have wanted this for years. We are excited to be the ones to bring this to market to better support independent artists. SoundCloud is uniquely positioned to offer this transformative new model due to the powerful connection between artists and fans that takes place on our platform," said SoundCloud CEO Michael Weissman. "The launch of fan-powered royalties represents a significant move in SoundCloud's strategic direction to elevate, grow and create new opportunities directly with independent artists."

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This seems like a really interesting step. Independent artists only getting payed peanuts is a big problem with streaming. So while this may be mainly a marketing move by Soundcloud, and I'm not sure the big players like Spotify will follow suit, it's still cool to see.

Also can anyone explain the actual maths involved? Because I'm not sure how much difference this payment model actually makes for unknown/mid-level artists

 

[ItIsOkBro]

if im understanding this correctly it seems like a pretty damn good deal, especially considering the number of people who use soundcloud just to listen to the "rising artists"