Speculation: Nintendo is renaming the Switch eShop to "Nintendo Switch Online shop" (overhaul soon?)

[Atheerios]

First a little bit of context. Yesterday Nintendo of America sued a man for selling NES Classic and Switch consoles with pirated games. You can find more info in this thread.

However, what caught my attention is that the document mentions that the digital shop for Switch is called Nintendo Switch Online shop (formerly Nintendo eShop).

Could that mean a name change is coming soon? This is a legal document so I doubt is a mistake. And the O is capitalized, so the name clearly refers to the Nintendo Switch Online service.

Maybe this is the next step for the online service? It would be nice to be able to browse the eShop from the Switch Online app.

 

[Kouriozan]

It definitely need a better UI and discoverability.

 

[Desmond]

Can they please let me use a foreign card on the Japanese eShop? Why does it work on 3DS but not Switch.

I don't mind the store now, would like more discounts and the return of the Wii Shop Channel music

 

[Soundtrack2chaos]

Eshop has always been a stupid name so I welcome the change. "3DS/Nintendo Switch Game Store" is preferable.

 

[Extra Sauce]

"eShop" was deliciously short though.

 

[Stopdoor]

Not a huge fan of that rebranding, and kind of weird they'd lock it into being Switch brand exclusive. eShop felt platform agnostic, even if it wasn't really.

 

[ZaddyMattty]

Still a mouthful, why not just the "Market" or Zelda theme and call it the BAZAAR haha

 

[Error 52]

I demand this redesign has music

Also everyone's just gonna keep calling it the eShop let's be real

 

[SalvaPot]

Call it the New Super Nintendo Shop Classic XL.

 

[Menx64]

Can they please let me use a foreign card on the Japanese eShop? Why does it work on 3DS but not Switch.

I don't mind the store now, would like more discounts and the return of the Wii Shop Channel music

Click to shrink...

I always use my card from Costa Rica no problem. Have you check with your bank already?

 

[fluffydelusions]

Needs music

 

[Pop-O-Matic]

...They're gonna lock digital game purchases behind the NSO paywall, aren't they?

 

[Braaier]

I liked eshop. Darn.

 

[Deleted member 37233]

Oh no, I really liked the name "eShop". It sounded somewhat oldschool.
Not a big deal and perhaps some enhancements will ease the "pain".

 

[base_two]

Not a huge fan of that rebranding, and kind of weird they'd lock it into being Switch brand exclusive. eShop felt platform agnostic, even if it wasn't really.

Click to shrink...

Well, the Switch will be a family of consoles soon enough. With sales like these, I don't think they intend to use any of the other device brands going forward. I also think this is an attempt to streamline branding of online services since the introduce of the paid service.

 

[Mezoly]

...They're gonna lock digital game purchases behind the NSO paywall, aren't they?

Click to shrink...

No they won't. Will offer discounts to online members maybe.

 

[Deleted member 2145]

lame, eshop is better

it's better verbally and in text

eshop

nice, succinct, simple

 

[Nuclear Muffin]

Could be a misunderstanding on part of the writer.

I wouldn't take it at face value.

 

[Deleted member 26156]

...They're gonna lock digital game purchases behind the NSO paywall, aren't they?

Click to shrink...

Nintendo hasn't handled NSO online amazingly, but there's no need to get into such ridiculous assumptions.

 

[Atheerios]

Could be a misunderstanding on part of the writer.

I wouldn't take it at face value.

Click to shrink...

Could be, but I doubt it. They seem very careful to use the official names. Like for example. "Nintendo Switch Game Card". They repeat the new name for the shop here too.

 

[rpm]

No they won't. Will offer discounts to online members maybe.

Click to shrink...

They've already announced they're going to do this, I'm betting this is to unify the brands of the online membership and of the store itself, which I think is smart

 

[Cloud-Hidden]

...They're gonna lock digital game purchases behind the NSO paywall, aren't they?

Click to shrink...

... That does not make sense, no. Nintendo wants you to spend $60 in its eShop whether you're a subscriber or not, and they're not going to deter people from doing that.

 

[Mediking]

...They're gonna lock digital game purchases behind the NSO paywall, aren't they?

Click to shrink...

Lmao the outcry would be insane

 

[shotgunbob04]

eShop has such a better ring to it than the "Online Shop"

Also, this will most likely confuse the average customer, since you don't need to pay for the "Nintendo Switch Online" service to use the "Nintendo Switch Online Shop."

Lastly, I highly doubt any big changes that actually bring new and highly-requested features will be made to their online services, paid or otherwise. I know that the Switch controllers have that blue light that could be used for notifications--ideally for messages--but I still have nothing but doubt.

 

[Deleted member 6730]

...They're gonna lock digital game purchases behind the NSO paywall, aren't they?

Click to shrink...

I highly doubt it.

 

[Mega Man Zero]

NSOS doesn't sounds as good as eShop.

 

[Lant_War]

I demand this redesign has music

Also everyone's just gonna keep calling it the eShop let's be real

Click to shrink...

And they better let us use the Wii shop theme as well.

 

[Knight in Shining Armani]

NSOS doesn't have the same ring to it.

 

[Deleted member 3758]

.

 

[Deleted member 1413]

eShop is kind of generic, but I've grown used to it.
Nintendo Switch Online Shop doesn't sound as nice.
NSOS?

 

[DarthSontin]

Being able to redeem eshop codes online would be a nice QOL feature. It sucks that you can only do it as part of a purchase if you don't already have enough money.

 

[Captain of Outer Space]

NSOS doesn't sounds as good as eShop.

Click to shrink...

N-Sauce

 

[Vector]

Wii Shop Channel remains their best digital store (all thanks to the awesome music)

 

[Jessie]

They're really trying hard for that brand recognition, huh?

eShop is the superior name, period.

 

[Dyle]

Boo, the eshop is a nice piece of simple branding that rolls off the tongue and is synonymous with Nintendo after being used for the last 7 or so years. Nintendo Switch Online Shop is verbose, boring, and forgettable and I have to imagine it will create confusion for people who aren't subscribed to the online service

 

[Hexa]

Should be called NinShop.

 

[MondoMega]

I'm still going to call it just the eShop.

 

[SP.]

What a horrible way to tie the branding of your storefront to a device, what's going to happen when the Switch successor is released? Are they going to rename their store again?

 

[Alvis]

...They're gonna lock digital game purchases behind the NSO paywall, aren't they?

Click to shrink...

How can you possibly reach this conclussion

Yes nintendo will totally lock you out of giving them money

?????

 

[FrostyLemon]

They need to drop the Switch part of the name, because then they need to rebrand the bloody thing again in 5 years.

 

[Champion]

Another L for Nintendo's marketing department if true.

 

[spam musubi]

No need for the shop to have its own special name. Just call it a store/shop like any other platform.

 

[Knight613]

eShop is literally a name that sounds as good if not better than any of the competitors' names.

 

[Aleh]

What a horrible way to tie the branding of your storefront to a device, what's going to happen when the Switch successor is released? Are they going to rename their store again?

Click to shrink...

Maybe they plan to call it Switch 2?

 

[Deleted member 42484]

Eshop was an is a beautifully simple, inviting and fun name.

End of an era if true. I guess I hope it comes with an update.

 

[GlassCup64]

What a horrible way to tie the branding of your storefront to a device, what's going to happen when the Switch successor is released? Are they going to rename their store again?

Click to shrink...

They've already done it with the Wii Shop Channel and DSi Shop.

 

[evilmonkey]

Probably just their legal team confusing NSO (which features NES games) and the general marketplace which has everything from Arcade Archives to full-price games.

I wouldn't read too much into it. There's literally no reason for them to rename the eShop considering it's a catchy and easy to understand name.

 

[KtotheRoc]

I don't care what they call it, I just want to know what their plans are.

 

[Gleethor]

Everything about their online branding on switch has been so bland and stiff.

Nintendo Switch Online: Nintendo Entertianment System: Nintendo Switch Version, now with Online (Nintendo Switch Online subscription required)

 

[Regiruler]

Eshop has finally been solidified as their storefront name and they decide to change it?