-
Ever wanted an RSS feed of all your favorite gaming news sites? Go check out our new Gaming Headlines feed! Read more about it here.
-
We have made minor adjustments to how the search bar works on ResetEra. You can read about the changes here.
Square Enix: "Japanese games make 15% of the market share in the industry; domestic sales are about 50% but aiming to increase international sales"
- Thread starter MauroNL
- Start date
This seens a good move, focusing on the international market is the way to go. Hope they eventually manage with DQ.
I think they need more than cut scenes.
they just need to do new things. What that is i don't know.
Yup Japanese I.Ps and Franchises are growing globally and big console games a better pressed in targeting a global market then just Japan where console gaming is on the decline.
Switch is a hybrid so it is the exception, traditional console gaming though is shrinking. For BIG Japanese Franchises with AAA budget that isn't handheld/mobile, targeting future global markets as well as PC is the long term goal here, not just Japan.
I hope DragonQuest one day finds its ground globally like how Capcom did with a reworked Monster Hunter. For the sake of BIG DQ console/PC games.
Switch is a hybrid so it is the exception, traditional console gaming though is shrinking. For BIG Japanese Franchises with AAA budget that isn't handheld/mobile, targeting future global markets as well as PC is the long term goal here, not just Japan.
I hope DragonQuest one day finds its ground globally like how Capcom did with a reworked Monster Hunter. For the sake of BIG DQ console/PC games.
I know I am going to catch crap for this comment but here goes...
If you want better sales in the West then stop signing deals with Sony giving them platform exclusivity for 1-2 years. All that does is hold back your sales potential for short term gain.
If you want better sales in the West then stop signing deals with Sony giving them platform exclusivity for 1-2 years. All that does is hold back your sales potential for short term gain.
Guaranteed Money Upfront
and the best performing platform for FF ?
Its not like FF will remain on playstation only permanently
Yes, right choice.
The big differenced compared to the PS3/360 era is that Square (and other devs like Capcom) tried to pursue the Western market by making Western-style games or games inspired by Western games foremost and that clearly doesn't work. Now they know that Western fans like Japanese games because of their intrinsic Japanese style and nature and they need to double down on their strenghts. NieR, Kingodm Hearts, FFVIIR, and other series like Persona and such show this plenty.
Now that they know their strenghts better and have their shit much more together than previous gen, I can see the next generation being really good for Square Enix.
The big differenced compared to the PS3/360 era is that Square (and other devs like Capcom) tried to pursue the Western market by making Western-style games or games inspired by Western games foremost and that clearly doesn't work. Now they know that Western fans like Japanese games because of their intrinsic Japanese style and nature and they need to double down on their strenghts. NieR, Kingodm Hearts, FFVIIR, and other series like Persona and such show this plenty.
Now that they know their strenghts better and have their shit much more together than previous gen, I can see the next generation being really good for Square Enix.
I get the strategy, but it's in direct opposition to the strategy that they're putting forward in the OP. If you want to increase international sales/market share then you release on day 1 on as many platforms as you can, IMO.
Focusing on the international market than the domestic one seems like a smart move for the major big Japanese devs/publishers.
And if Sony doesn't get their house in order that exclusivity is going to hurt their domestic sales potential too
It will not sell that much on the series x anyway. Maybe it makes more sense to get the added publicity of being a playstation exclusive.
It about the marketing .
A console maker marketing can really help if they pushing the IP.
With stuff like bundles , exposure on the store etc etc .
SE sales also loop side on console so the free money also helps .
??
That is stock issue that will be work out .
People acting like PS4 had a great first year when the sales were 1.1 million .
Sure, I am not disagreeing with you.
There are several factors into making a decision including historical data which we dont have access to.
Eventually while reach is something you look at "growth", Guaranteed Revenue is also a big factor.
There is still growth opportunity for the series within the PS platform in the west
If we talk revenue then the mobile games split it in favor of Japan. Which I assume they do.
I'm sure it's not hurting domestic sales to not release a game on Xbox in Japan.
Yeah, was going to say. They keep on saying these types of things but do the opposite lol
Switch is probably an exception more because of the games Nintendo has released then because it is a hybrid.
Is that 50% including mobile revenue because I don't see how that could be the case for their HD content/console content. Only Dragon Quest skews to Japan AFAIK.
Nor PC.
Nor PC.
ITT: SonyEra claiming that not releasing games on the Switch is not an error. The same people will be surprised if it turns out Bravely Default 2 outsells FF16 globally (which, frankly, I think is going to happen).
Less Weeb stuff and more Dark Souls/Resident Evil etc... then please. Japanese game designers are so talented but I feel ill looking at any sort of weeby game.
I agree with you, the new FF being a timed exclusive sucks for those not on PS.
It won't even be close and I'm one of the biggest Asano stans on here. BD2 will be lucky to sell 1.5m whilst even a soft performance for FFXVI would put it at 5m+.
We saw how that work out with FFXV.
It was on sale for the XB1 version before it was even released.
I can understand why SE took the money.
A better comparaison would be with MH Rise and MH World, but it's funny that you expect BD2 to outsell FF16 lol.
Eh? How? Neither FF16, FF7 Remake or Project Athia are games that are possible on Switch. So how is these gaming being PS exclusive going to hurt any domestic sales?
IF FF16 is a PS5 exclusive, I can see it being a close race [in some regions, not worldwide]; however, I would be shocked if FF16 is also not on PS4, which would guarantee it sells better.
I am not just referring to Xbox, these types of deals are also keeping games off of PC day and date.
Bravely Default 2 won't even get close. Octopath sold over 2 million and BD2 will probably do about the same if it gets a PC port, maybe lower depending on reception. FF16 will sell 5 million at least lifetime, and that's on the pessimistic side. It will do way more than that.
Yes, Nintendo games have been universally successful both inside and outside of Japan. The idea that domestic(Japanese) success and international success are mutually exclusive is a fallacy.
Pretty lame. This likely means even more money pumped into major tentpole releases at the expense of smaller, experimental titles. Further homogenization of gameplay is on the menu as well.
Pretty much. If you want your sales to be similar to those of the big western publishers, then it's probably a good idea to adopt their platform strategy as well. When was the last time a big western third-party publisher made the latest release in their biggest IP even timed exclusive, GTA San Andreas?
A close race lol
FF will sell 3 to 4 times the amount even on PS5 alone .
You don't need to be multiplatform to get grow but of course it can help .
For eg HZD a new IP on PS alone ( before it get to PC ) had out sold every FF game and most multiplatform games.
I agree with your overall conclusion but the PC version of Octopath seemed to be a relatively small piece of the pie and I assume the same would be true for BD2.
The best thing I've read since Monster Hunter World will sell less than 1m
I clarified with "in some regions." As long as Square Enix doesn't knee cap Bravely Defaults 2 success in Japan by under-shipping physical copies (which laughably happens every time they release a game for some reason) then I can see the Japanese numbers looking similar based on install base of both of the consoles.
Nah, that's only possible if Sony completely screws up PS5 shipments for the rest of this year in Japan.