In the most recent Capcom Platinum Update (Found Here) SFV had an impressive 3 months. Amassing an additional 600K units. Which is pretty unheard of for a game this late in its life with no new SKU to boost it. However, Capcom makes no mention of this success in its recent Q&A (Despite commenting on MH:W's 700K or praising 300K for RE7). This has me wondering, what exactly happened to SFV that the game received such a large bump?
Looking back, this is the data we have on hand past launch.
- From 1 July 2018 to 30 Sep 2018 : 2.1M to 2.2M (100K)
- From 1 Oct 2018 to 31 Dec 2018 : 2.2M to 2.9M (700K)
- From 1 Jan 2019 to 31 March 2019 : 2.9M to 3.1M (200K)
- From 1 April 2019 to 30 June 2019 : 3.1M to 3.7M (600K)
However the 600K Jump from April of this year to June 2019 doesn't seem to have any clear indicator of what caused such a massive uptick. While it isn't uncommon for titles to become more succesful later in life (Rainbow Six Siege is a great example of that). This sort of jump is astounding to see, especially when Capcom doesn't even bring it up in their reports (Which seems to be an on-going trends looking back (June 2019, March 2019, Dec 2018, Sept 2018).
Currently my predictions are
- Sales were held back (Similarly to the 700K increase)
- Capcom is counting Free Play Days or X amount of DLC bought as a Unit Sale (Absolutely Doubtful)
- 600K is maybe a purchase order for the game hitting PS+ or some other service like Humble Bundle (They've never counted titles in this manner before)
- The PlayStation Hits Version pushed up SKUs (Possible, but that's a lot for a bargain Branding, RE7 is part of the same lineup and only saw 200K)
- The game is selling well in a region not typically tracked
- The game really is just finally hitting its stride (AE was on sale for $15 during those 3 months and the vanilla is now currently on sale for $8)
I'm just at a loss as to why Capcom doesn't promote these sales as I feel they would be a good way to turn talk around on the title. I've done my part and have bought 2 copies my self (1 on each platform). My only guess is Capcom doesn't care about whatever pre-conceived notions are out there and is letting the community and content rollout do the talking for them.