- A bit cameo in Pac-Land doesn't compare to starring in the game as an Echo fighter, and there's no reason she wouldn't have been included to be completely honest if she had a chance. She's legitimately in a legal battle right now that is likely to hold up any future appearances of her character.
- No it doesn't disqualify them, but it seriously hurts them and their chances, particularly if they don't have demand behind them. People aren't clamoring for another Punch-Out character, the existing one is pretty much the lowest tier in the game, and Nintendo isn't continuing the franchise any time soon it seems.
- Kid Icarus isn't really a classic Nintendo franchise to begin with and like I said, her being a fourth Kid Icarus character wouldn't play well with most of the audience. Her "being a classic Nintendo villain" has no real pull.
- I mean it's just good business to try to appeal to the most people possible and the Xenoblade fan base that was responsible for 2's success really wants Rex and Pyra/Mythra in the game. It was just a more successful release than X, and that's all Nintendo really needs to see.
- You can argue "it doesn't matter much" all you want, but it's literally counter-intuitive to their entire approach with third party inclusions. There's much less value in going deeper in third parties than introducing new third parties quite frankly. New third parties improve the prestige image of the game as the ultimate crossover in gaming and further that lead in addition to potentially attracting new fans. A third Street Fighter character does relatively little to incentivize any new customers and just sort of adds to an existing universe. If it's any consolation, Chun-Li would be the one to do it, but again, it doesn't really fit with how they've approached third parties so far.
- You mean the two Dragon Quest games that had more in depth character creation tools (one that was a freaking MMO at that) versus the more story driven traditional Dragon Quest games that Hero is supposed to represent, which have generally emphasized gender options less and less (V, VI, VII, VIII, and XI all do not have gender options)?
- She's not really that popular these days and if Nintendo has no intention of using her, barely has intentions to carry on Star Fox, and she isn't popular anymore (in addition to being a 4th rep of Star Fox, which is already heavily represented), then Nintendo just doesn't have much reason to add her.
- Ashley got slightly more popular thanks to Badge Arcade and hasn't really had much sense then. Her being a generic witch who does very little in her home games doesn't cry move set either. Her fandom was also very flash in the pan between E3 2018 and August 2018.
- Bayonetta is currently two games that have sold OK, a second character was never going to be any sort of priority outside of maybe a Jeanne Echo in Ultimate.
- And? She's still not the main character of ARMS or the one heavily promoted in marketing when the game first released and what people are familiar with. I agree Spring Man is a trash looking character compared to her, but he's unlikely to be passed over, especially with Nintendo at the reigns of DLC.
- You haven't met me, because I lodge this against Skull Kid too. People want a Zelda character, but have zero consensus as to who they actually want which makes it hard for any of them to stand out enough to catch Nintendo's attention. Skull Kid very briefly had support due to a bizarre series of circumstances (LoZ18 and dumbass chair theory), but that kind of subsided fairly quickly and its back to being a more crowded and less clear field. Does Twili Midna even make sense as an Echo fighter, let alone is it worthwhile to represent Midna in the form she's barely known for compared to her primary role? That's such a half-assed way of including Midna (who is my personal pick for one BTW).
Look, my point all these choices have a number of notable knocks against their inclusion. None of the base newcomers were really going to get cut under any circumstance, and the DLC is focused on third parties. Plant's the only expendable one, but he's kind of Sakurai's baby, so not really.
And Nintendo just isn't interested in their first party characters at this stage, and it makes sense as to why. Smash is such a bigger event when third parties are constantly hitting the floor and keeping hype up, whereas a lot of these characters come from more niche and/or already heavily represented series and/or irrelevant to their current plans series, that makes them a lot less attractive to Nintendo as inclusions. Smash has been on the path of diminishing returns with first parties for a while, and that seriously cuts off a lot of options for female representation since they were having to get so much deeper into first party inclusions. Dixie Kong is the exception because she's the only one here I've actually seen strong with fan demand that has generally survived more than a couple of months, and she's one of the few first parties people tend to universally agree on needing to be in given her big place in 90s DKC. That's why I say look to new third parties with strong female leads for your increase in representation. Sakurai and Nintendo have to be given incentive to include fighters, and
pleasing some people who have already bought the game and are invested in Smash and/or Nintendo products just doesn't have a whole lot of pull when the stakes are Super Smash Bros. Ultimate high.
For reference, don't confuse my speculation as personal dislike of these characters. I personally enjoy several of these characters, but my speculative approach is pretty straight to the point and much colder in how I view and interpret things.
That's true that there are reasons to pass over any character, but some have significantly more than others. Most character additions fall into fan demand, relevancy to recent releases, major third parties, or Sakurai picks. If you can't fit any of those addition "definitions" so to speak, you're facing an incredibly uphill battle to inclusion in Smash. King K. Rool and Ridley managed to fit those places, and thus made more sense as inclusions. And I've also stated by these options would less of a priority to Sakurai and Nintendo.
My point about Zelda is that the characters that got in from the ballot got in because fans unified behind one character and pushed hard. Zelda fans are a scattered mess when it comes to fan support and that makes it harder for their voice to be heard overall because you're not just picking one character to rep a franchise like Cloud did for Final Fantasy, you're picking which character to add to a lineup of 6 existing fighters. Rally behind one and your voice is more likely to be heard.
My issue with Impa is that she doesn't really add much to the game quite frankly. I do think the lack of a standardized appearance hurts her quite a bit as hers are much more wildly different thank Link to Link, or even Ganondorf to Ganondorf. She appears briefly in OoT as a ninja, Skyward Sword as a less defined protector that looks less similar, and then in Breath of the Wild as an old woman. It's just less consistent overall. Then, Shiek's already kind of a niche addition that specifically fills the niche Impa even would in the first place. She just kind of blandly adds another female fighter as an Echo, which I don't think does much other than help the raw numbers side of things since I wouldn't really call it meaningful representation being added (which is something I think that should be more emphasized in these discussions). If she's unique, that works a little better, but then you run into the priority issues and again, her niche is already quite filled by Shiek.