Luxury brands making things that aren't luxury cheapens the brand. You aren't gonna see someone wearing a Gucci hardhat or an Apple flip phone.
Just look at what happened to Cadillac after GM basically took an existing Chevy model and slapped a Cadillac logo on it. People got pissed and didn't buy it and it hurt Cadillac for years.
Well, if you're talking about the cadillac cimarron, then sure, but that was already a bad car to begin with, just like everything else GM, and other American companies were making at the time.
Which competing EVs do you prefer to Tesla, subjectively, and why?
It mostly comes down to me not liking Tesla's styling, mostly the interior. I hate how the model 3 has everything on the center tablet. I've always disliked when cars had center mounted gauges because its annoying to read. The model 3 does this, while also making every control on a touch screen, another thing I don't like. I want physical buttons so I can use them without having to look at them. This problem isn't exclusive to Tesla, its just they happen to also do it and its one thing that would ever keep my from owning one. None of the other benefits matter to me because I don't like the interior. At least the model S and I think the model X has a cluster in front of the driver, but I still don't want all the controls on a touch screen.
As for what I prefer, at the high end I'd get a Jaguar I-Pace over a model S or X because I think the interior is a nice place to be. But that's the only rival I've actually had a chance to experience. As for a model 3 rival, I've only been in a leaf, but wouldn't get one because of battery cooling. I've been in a regular golf, so I know what the egolf is like, but it also has the same battery cooling problem that leaf's have. I do like the fiat 500e because I like the normal fiat 500, but they don't make it anymore. So really, none of the cheaper electric cars interest me at all. I like the look of the Honda E, but they're not selling it in the US.