I thought this was a pretty interesting video on how AI could influence MXTs and lootboxes in the future
From 00:00 - 09:11 he pretty much goes over the history of MXT and lootboxes in video games, so if this isn't news to you it's worth skipping to 09:11 which is where the video gets interesting
It examines a study that looked at TF2's hat economy and warned how sociological issues could arise when social dynamics intersect with virtual economies, with privilege and marginalisation being something that could emerge in these communities (Which is happening in Fortnite now with some kids being bullied for only using default skins)
He then looks at how AI can be used with regards to analytics around monitisation to automatically fast track players that care about cosmetics into spending and players who care about progressing into progressing in the game via gameplay means
From 00:00 - 09:11 he pretty much goes over the history of MXT and lootboxes in video games, so if this isn't news to you it's worth skipping to 09:11 which is where the video gets interesting
It examines a study that looked at TF2's hat economy and warned how sociological issues could arise when social dynamics intersect with virtual economies, with privilege and marginalisation being something that could emerge in these communities (Which is happening in Fortnite now with some kids being bullied for only using default skins)
He then looks at how AI can be used with regards to analytics around monitisation to automatically fast track players that care about cosmetics into spending and players who care about progressing into progressing in the game via gameplay means