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The future is here: GIF ads on Google

Poutine Runner 2049

Poutine Runner 2049

Banned
Oct 25, 2017
2,275
Canada
I always wondered why game publishers dont use gifs to advertise their games.

Well if you google Assassins Creed Origins and scroll down a bit past the top stories and game info, this gif is front and centre:

68lr2vMeo_IhqysdY80V-FJiaWTfFiRAzZY3Sywhr69kEm05C1vpZGMPZELEPIvv7SFrhtqtWjbM72XRcn_DEKw=w300-no



Is this just a case of Google pulling it from Ubisofts Google+ feed or are publishers finally starting to advertise with gifs?

I always thought it was a little odd that forum users made gifs from trailers when publishers could advertise it themselves.
 
Danielsan

Danielsan

Member
Oct 26, 2017
5,650
The Netherlands
Not really sure what this thread is about. Gif ads are anything but new, but gifs like these are not that suitable for advetising due to their size. Usually you work with 100-150kb size constraints. Also HTML5 ads tend to be preferable.
 
Inugami

Inugami

Member
Oct 25, 2017
14,995
The real question is, if they are this late to gif, why not just use webm? Why is anyone still using gif?
 
FromAshesRise

FromAshesRise

Banned
Oct 27, 2017
923
This isn't an "ad" - but an animated gif that shows up on the Assassin's Creed Google+ page that then plays when you google it.

Also gifs are pretty standardized formats in digital advertising and are nothing new. Webms are not supported everywhere, so it would be stupid to use them.
 
Inugami

Inugami

Member
Oct 25, 2017
14,995
FromAshesRise said:
This isn't an "ad" - but an animated gif that shows up on the Assassin's Creed Google+ page that then plays when you google it.

Also gifs are pretty standardized formats in digital advertising and are nothing new. Webms are not supported everywhere, so it would be stupid to use them.
Click to expand...
Click to shrink...

Every browser supports it except for Safari, and Safari would support it if more places used it. This is just apple dragging it's feet because that's what they do (see also OpenGL implementations)
 
FromAshesRise

FromAshesRise

Banned
Oct 27, 2017
923
KojiKnight said:
Every browser supports it except for Safari, and Safari would support it if more places used it. This is just apple dragging it's feet because that's what they do (see also OpenGL implementations)
Click to expand...
Click to shrink...


Then that means they're not supported everywhere and that it's therefore stupid to use them for advertising.

It's also not just about browsers, but ad platforms as well.
 
Last edited:
Sakujou

Sakujou

Banned
Oct 28, 2017
290
to this very day i still wonder, how gif got big again. it should have died.

webm is so much better: better fps, sound, you can fucking pause that whole thing and it takes less processing power to display it.
 
2+2=5

2+2=5

Member
Oct 29, 2017
971
Isn't op very late to the party? Maybe ACO is the first of this kind for an AAA game, but there are even interactive ads(the world of tank ones usually let you aim and shoot to an enemy tank for example)
 
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