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This is going to be used as a set up for a theatre comedy show a few years down the line. Just the sheer twists and turns in the whole thing will make for a good matinee.
EU recognizes the obvious, that the deal will benefit cloud gaming compared to the current situation, in contrast to the CMA.
I mean, that is what it is. Its the CMAs definition of the market thats strange.
I hope it get's done.
As a mostly PS gamer, I prefer 100x that MS buys ABK than any other publisher.
As a mostly PS gamer, I prefer 100x that MS buys ABK than any other publisher.
Because MS planned to appeal (even though it seems it won't likely do anything) and because the EU process was already going paralel to CMA.
And maybe because if EU approved it MS could appeal to CMA given that EU has approved but I guess that wouldn't work since they are "different" markets
Nope. MS still has to successfully appeal and that process will take a while and those approvals have no impact on their decision
User threadbanned (2 weeks): Ignoring staff posts
It's only obvious if you're willing to believe MS.
Nah even Warren Buffet Said it's clear MS has went above an beyond to get this deal done. Anyone who has been following this case knows this. I believe MS thinks they have a very strong case an chance to get CAT an CMA to rethink there decision.
Lots of the comments in the EU breakdown directly going against the CMA's alternate reality findings:
"The commitments fully address the competition concerns identified by the Commission and represent a significant improvement for cloud gaming as compared to the current situation."
"Taking into consideration the feedback of the market, the Commission concluded that the proposed acquisition, as modified by the commitments, would no longer raise competition concerns and would ultimately unlock significant benefits for competition and consumers. The Commission's decision is conditional upon full compliance with the commitments. Under supervision of the Commission, an independent trustee will be in charge of monitoring their implementation."
"The commitments fully address the competition concerns identified by the Commission and represent a significant improvement for cloud gaming as compared to the current situation."
"Taking into consideration the feedback of the market, the Commission concluded that the proposed acquisition, as modified by the commitments, would no longer raise competition concerns and would ultimately unlock significant benefits for competition and consumers. The Commission's decision is conditional upon full compliance with the commitments. Under supervision of the Commission, an independent trustee will be in charge of monitoring their implementation."
Finally, some fucking food!
The EU's reasons are just and make logical sense.
It'll be incredibly interesting going forward how their decision and the sound logic behind it will be used as a stepping stone for resolution towards the CMA/ FTC.
The EU's reasons are just and make logical sense.
It'll be incredibly interesting going forward how their decision and the sound logic behind it will be used as a stepping stone for resolution towards the CMA/ FTC.
Minimum lol 🐒 Isn't this why are you here for? Aren't you entertained!?
Reposting from the other thread that got locked since it's all contained to this thread:
thinking this is going to be quite a slow pace towards the deal just getting shut down/blocked by the CMA again
thinking this is going to be quite a slow pace towards the deal just getting shut down/blocked by the CMA again
Yeah it seems like CMA is the only regulator that has defined it as a separate market so far, which seems like good news for appeal
Are you actively trying to start an Euro war bro? >.> Because those two don't go along, especially not in sports lmaoIt's coming Home ??
:focal(1301x827:1303x825)/origin-imgresizer.eurosport.com/2021/07/12/3171891-64993268-2560-1440.jpg)
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So it's just the CMA and FCT holding this down huh? Though if the CMA doesn't budge, I'm not sure how Acti/MS can continue to pursue this. No way in hell either will leave the UK altogether.
Why years? Isn't it just the CMA and FTC now? I was under the impression they could do it without FTC approval and just fight in court after they go through with it. With the CMA, it will take years to resolve?
Are you ignoring the appeal to the CAT that is going to happen? If you look at the merits of this specific case and the lack of evidence in many of the areas related to the cloud theory of harm, then Microsoft has a good shot.
If certain items are struck out as conclusions that CMA made by CAT and the CMA has to actually get evidence that Activision games are critical to cloud gaming, cloud gaming will be profitable within 5 years (no evidence has been provided by CMA to prove that), that GamePass Ultimate users subscribe for XCloud (CMA produce surveys & market analysis to prove this, etc.), prove that cloud gaming is a separate market, and further analysis & data to prove XCloud actually has 60-70% market share, then Microsoft actually has a better chance.
Big divergence from the CMA. They believe that there is a SLC in Cloud Gaming, but they accept the behavioural remedies, unlike the CMA.
More from Bloomberg / Samuel Stolton
EC's Vestager thinks that the deal is pro-competitive.
UK vs EU differences
More from Bloomberg / Samuel Stolton
EC's Vestager thinks that the deal is pro-competitive.
UK vs EU differences
Chance of success in legal challenges to the FTC and CMA remain low according to Bloomberg.
The deal will unlock significant benefits for competition and consumers according to the EC.
Oh, okay. Just seeing some celebrations got me hella confused
All but one regulator has come to the same conclusion. I think it's more the CMA acted in a political rather than logical manner but that is within their prerogative.
MS agreed that all these things has to be approved so the merger can be successful.
They have to appeal and that isn't going to be quick.
when will the full decision text get posted?
the behavioral remedies don't seem to mention a timespan. safe to assume it's 10 years? (edit: they mention 10 years yes) also, interesting that the EC mentions the license being available for MGS and not just BYOG?
the behavioral remedies don't seem to mention a timespan. safe to assume it's 10 years? (edit: they mention 10 years yes) also, interesting that the EC mentions the license being available for MGS and not just BYOG?
It looks like Microsoft's cloud competitors are positive about the deal and believe them. Seems like if the people that have the most to lose regarding the deal believe Microsoft and want it to happen why wouldn't I be willing to believe them?
That's the thing, even a successful appeal means it just goes back to the CMA and there's a decent chance they just block it again, on different grounds. It *feels* like a "lose-lose" situation, but I've also seen folks theres a slight chance so who knows....
I mostly wonder how streaming would work if you purchase a game on PlayStation or Nintendo platform.
Some people think this means the CMA has to reverse. CMA can block again with their same reasoning.
Why, do you believe Microsoft would ignore the cloud gaming licensing/availability contracts they've already signed with various companies? How is more choice in that platform bad for the consumer?
CMA appeal is massive time sink undertaking with usually low % chance of success. CMA is the only body you don't want to get blocked by, EC and FTC are manageable.
But MS now has nothing to lose but to fight.
Not sure how much if at all it will help. But it certainly does not hurt.
Same thinking process that led to premature celebrations when the CMA dropped its console SLC.
IMO it seems this isn't a process where odds incrementally get added to or subtracted from with each decision in the chain. It's a process where the odds are only ever as strong as the weakest link in the chain. Which remains the CMA.
It would be up to the cloud provider to integrate that into their offerings. MS is just saying you dont have to ask us
What happens if this isn't settled when the current Call of Duty marketing contract expires?
I don't think that contradicts CMA's findings does it? The EU finding is that the acquisition will result in an immediately better situation than now, but the CMA's is that the situation in >10 years (once the cloud gaming market has matured, the COD deals expire, and the behavioural remedies expire) will be worse than it would be without the deal. There's a possibility for an argument that the CMA's logic is poor, but I don't think the EU is contradicting what they said in this particular aspect at least.Lots of the comments in the EU breakdown directly going against the CMA's alternate reality findings:
"The commitments fully address the competition concerns identified by the Commission and represent a significant improvement for cloud gaming as compared to the current situation."
"Taking into consideration the feedback of the market, the Commission concluded that the proposed acquisition, as modified by the commitments, would no longer raise competition concerns and would ultimately unlock significant benefits for competition and consumers. The Commission's decision is conditional upon full compliance with the commitments. Under supervision of the Commission, an independent trustee will be in charge of monitoring their implementation."
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I'd imagine the contract gave Sony a "right of first refusal" for any future deals, so maybe they just renew it?
hmm probably long enough for the EU to consider that forever from the point of view of a merger, but something MS can live with. License also doesn't mean MS guarantees to port to those platforms, so either those platforms need to make efforts to port, or (maybe more likely) MS goes 'well you just put this game pass app on your platforms and hey there you go all the games'. Which is what they want ultimately anyway. And if the platforms reject they can just go 'well we said we'd license for free but they didn't want it shrug'
That's thinking logically. In a sector as new as cloud gaming, it would be very good to have games as big as COD right away on various cloud gaming services, instead of pretending that you know what will happen in 10 years in terms of who is the leader in cloud gaming.
Unleas the appeal is successful, yes. But it removes another hurdle.