- One third party characterised Call of Duty as unique and a driver of console purchase decision-making given its fast development cycle and large, highly engaged audience.
- One third party contended that Microsoft's recent acquisition behaviour, including its acquisition of Bethesda and subsequent platform-publishing policy, demonstrates a strategy aimed at foreclosing rival gaming platforms, which would harm consumers
- One third party contended that Microsoft is already dominant in the multi-game subscription space and that the Merger would entrench that position.
Amazing work as always.There is a new document from the CMA: a summary of third party calls (4 pages)
Some highlights (there is more):
- Calls or meetings with six third parties during the period from October 2022 to January 2023.
- Each of these third parties is a competitor or a potential competitor with the merged entity in either console gaming services or cloud gaming services.
- Topics addressed: The third party's relationship with Activision, Microsoft, and any other game developers and publishers; game publishing; cloud gaming, multi-game subscription services, operating system, the merger, etc.
- Some third parties referred to Microsoft Xbox, Sony Play Station and Nintendo Switch as competitor platforms, though Nintendo was perceived as differentiated on several bases.
- Two third parties identified the availability of attractive first and third-party content as key to a platform's success.
- One third party characterised Call of Duty as unique and a driver of console purchase decision-making given its fast development cycle and large, highly engaged audience.
- One third party contended that Microsoft's recent acquisition behaviour, including its acquisition of Bethesda and subsequent platform-publishing policy, demonstrates a strategy aimed at foreclosing rival gaming platforms, which would harm consumers
- One third party contended that Microsoft is already dominant in the multi-game subscription space and that the Merger would entrench that position.
- The majority of third parties viewed cloud gaming as a nascent market. They suggested that its success will be dependent upon the resolution of a number of technical problems including latency, bandwidth and infrastructure. Some of these third parties expressed confidence that these problems will be solved, and that cloud gaming will become a meaningful market, while the others characterised cloud gaming as already technically viable and an existing market.
- All bar one of the third parties (and all of those active in cloud gaming services) identified content, particularly AAA content, as an important element in a successful cloud gaming offering, and noted that Activision controls a significant catalogue of AAA content.
- Some third parties discussed Proton as a compatibility layer for Windows games to run on Linux-based operating systems, alternately expressing optimism regarding the use of Proton as an alternative and considering it sub-optimal due to legal and technical hurdles.
- Two third parties commented on Microsoft's combined portfolio of Windows OS, the Azure cloud platform, its console strength, and its multi-game subscription business and expressed concerns about the impacts on competition of adding Activision's content and studio development capacity to this portfolio.
- Two of the third parties did not express concerns about the Merger, while three contended that the Merger would have a negative impact on competition, including by affording Microsoft the ability and incentive to foreclose potential and existing rivals in the console buy-to-play, console multi-game subscription and cloud gaming spaces. One third party commented that it was too early to determine what the impact of the Merger would be.
There are some extra bits of info, but these would be the main points.
No wonder that cloud gaming was considered a relevant market if the majority of third parties interviewed believed so.
This is a good guess.Sony, Nvidia, Google, Amazon or another cloud streaming company and two publishers is my guess.
Yeah....like I said, some interesting info in this document, lol.Seems Nintendo is viewed differently in the space by several parties in the industry.
Sony, Nvidia, Google, Amazon or another cloud streaming company and two publishers is my guess.
Stadia's revenge is my fun conspiracy theory reading that document
I would bet that most publishers view Nintendo in a different space from MS and Sony.Seems Nintendo is viewed differently in the space by several parties in the industry.
I was assuming they meant platform holder(Online stores) in this case. I think these are the parties and how they voted.
Sony (Against)
Nintendo (Did not oppose)
Valve (Did not Oppose)
Apple (Against)
Google (Against)
Nvidia or Amazon (was not sure)
I wonder if this goes through with those compromises or if it doesn't go through at all if that will stop the acquisition wars. This deal must have cost MS a fortune in legal fees let alone the cost of purchase or potentially the cost fir pulling out.
It will not. Consolidation is happening regardless of the outcome of this acquisition.
It will not slow down because this deal doesn't pass, microsoft for instance still needs a mobile presence and pc presence, which was what ABK would give them. It would cause the bigger ones to slow down. If anything is going to slow down consolidation it will be because of the current uncertainty with economy. I can still see microsoft going after other studios if this deal fails, just smaller ones.I wonder if this goes through with those compromises or if it doesn't go through at all if that will stop the acquisition wars. This deal must have cost MS a fortune in legal fees let alone the cost of purchase or potentially the cost fir pulling out.
I think the biggest roadblock to behavioral remedies is the CMA not wanting to have to monitor them. So MS has to propose remedies that are sufficiently long and sufficiently self governing. Also I could see them never being able to be cloud exclusive with the ABK licenses.Idas you're a legend!
I think it's getting more and more obvious MS will need to offer remedies for both COD and cloud gaming. I don't see why behavioural remedies should not be able to satisfy those demands, as long as MS is willing to sign heavily binding contracts.
I'm getting positive about the deal again (perhaps because I'm in green again on Activision stock lol)
It will not slow down because this deal doesn't pass, microsoft for instance still needs a mobile presence and pc presence, which was what ABK would give them. It would cause the bigger ones to slow down. If anything is going to slow down consolidation it will be because of the current uncertainty with economy. I can still see microsoft going after other studios if this deal fails, just smaller ones.
Idas you're a legend!
I think it's getting more and more obvious MS will need to offer remedies for both COD and cloud gaming. I don't see why behavioural remedies should not be able to satisfy those demands, as long as MS is willing to sign heavily binding contracts.
I'm getting positive about the deal again (perhaps because I'm in green again on Activision stock lol)
Several reasons. 1. A contract only deals with what you can think of now, and contract around. If a regulator's real concern is, we don't want Microsoft to do something shady with Call of Duty, but they don't really 100% know what they have in mind as shady, Microsoft never having Call of Duty prevents that, but you can't contract around something they haven't thought of yet.
2. One of their concerns is that Microsoft would degrade the call of duty experience on Playstation. Microsoft could theoretically have a real reason to do that, but that is really hard to police. Is the experience worse on playstation on purpose, or because of some hardware or software difference between the consoles, or because in-house teams at microsoft just have more information about how the xbox console works and can customize a game better for xbox than they can for playstation. It could be difficult to know, and even more difficult to prove the answer to those questions, but you can definitely know that Microsoft isn't doing something to subtly degrade the playstation experience if they don't control the game.
3. More work. Once a structural remedy is well and truly accomplished, the issue generally won't rear its head again.
4. Motivations can change. What if Sony and Microsoft form some unrelated partnership that is extremely valuable on some other project, or Sony becomes reliant in Microsoft in some other way that inhibits their desire to fight to enforce a contract?
5. Other market players. A contract with Sony does nothing to assure that the game will be provided to a new entrant to the market. Competition authorities are generally opposed to things that raise increased barriers to entry to new competitors.
6. Cloud. They have alot of concerns about the emerging market of cloud gaming. A contract with Sony doesn't remedy this.
7. Inherent bias. This might be the biggest one. The CMA, and under current leadership, the FTC, simply do not like behavioral remedies. That is just the general feeling they have about that type of remedy.
8. Precedent. This is another big one. If you accept a behavioral remedy, everyone who is denied one points to prior decisions where a behavioral remedy was granted and says that you are being inconsistent by allowing a behavioral remedy in one case but not the other. Every time one is approved, it slightly and subtly weakens the argument that behavioral remedies are inferior and should generally not be accepted.
9. Politics. The FTC and CMA are both supposed to be fairly apolitical. They are not considered political positions, but that doesn't mean they aren't at all political. In the United States, for example, our courts are theoretically not political. To say that they are immune to politics, however, would be ridiculous. (See the current U.S. Supreme Court composition, and the resulting changes in long standing precedent.)
There might be other reasons I'm not thinking of of the top of my head. Personally, I think no remedy should be necessary as the deal is not anti-competitive. To the extent remedies are required, they should be behavioral in nature. The thing is, I'm not in the CMA, and if you can get to the point, logically, where you think the deal is anticompetitive (they have reached the point where they seem to believe that) then there are plenty of reasons they might want structural remedies.
I think the biggest roadblock to behavioral remedies is the CMA not wanting to have to monitor them. So MS has to propose remedies that are sufficiently long and sufficiently self governing. Also I could see them never being able to be cloud exclusive with the ABK licenses.
Take Two, Ubisoft and EA have implemented cost-cutting measures , Microsoft laid off dozens in Xbox, I don't think M&A is going to be as prevalent.
The Linked in example was interesting. MS funded an independent body of EC choosing to monitor their handling of the asset. Seems like a sensible comprise.I think the biggest roadblock to behavioral remedies is the CMA not wanting to have to monitor them. So MS has to propose remedies that are sufficiently long and sufficiently self governing. Also I could see them never being able to be cloud exclusive with the ABK licenses.
Anyone paying attention to the regulatory landscape the past year or two could have told you. In fact, lots of people in this very thread have said that regulators were tightening down on Big Tech from several angles. It was only a matter of time for them to clamp down on mergers.
Are we still pretending that's what the regulators said? Or that it isn't how Microsoft literally views the industry?
Also after seeing the latest document....I really dont see how anyone can just solely blame regulators for thinking that.Are we still pretending that's what the regulators said? Or that it isn't how Microsoft literally views the industry?
We know two of the parties opposed are Sony and Google, I think the third might be Nvidia since they've been negative about the deal in public as well.Two of the third parties did not express concerns about the Merger, while three contended that the Merger would have a negative impact on competition, including by affording Microsoft the ability and incentive to foreclose potential and existing rivals in the console buy-to-play, console multi-game subscription and cloud gaming spaces. One third party commented that it was too early to determine what the impact of the Merger would be.
Are we still pretending that's what the regulators said? Or that it isn't how Microsoft literally views the industry?
I would say the CMA is much better with the Nintendo question because they seem to be using third party information along with MS and ABK's internal information that seems to all show Nintendo being in a separate competitive category at least. I can see why they would use that to justify just looking at Sony and MS alone.It's editoralizing for sure. But it's not wrong. The FTC literally stated that Nintendo platforms are in a completely different gaming market all on their own that they hold a Monopoly in. And sure, we can debate that Mobile Gaming could be a different market from Console Gaming, but the FTC never bothered to actually flesh out that distinction and explain why that Is the case. And they drew the lines so stupidly at "Consoles with good hardware" and "Consoles with bad hardware". And even within that same report the FTC ended up contradicting itself by including Nintendo in some comtexts and ignoring them in kthers
The CMAs report is much better in that regards, but the FTCs holds absolutely no truth in how it's presented.
Take Two, Ubisoft and EA have implemented cost-cutting measures , Microsoft laid off dozens in Xbox, I don't think M&A is going to be as prevalent.
To me, Nintendo isn't a main console due to its lack of third party support. My Switch (and future Nintendo hardware) is dedicated solely to Nintendo's games. My PlayStation, PC, and PC handheld are for everything else. I know I'm not alone with this sentiment.Seems Nintendo is viewed differently in the space by several parties in the industry.
Mergers and acquisitions aren't positioned in the same way as employees when it comes to corporate cost cutting. Depending on the company, an acquisition can be looked at as an investments for future stability, revenue and profit. But it is a case by case situation. Even when Sony was having a hard financial time during the PS3 era, they made smart investments that later paid off. Microsoft has done this in the past as well.Take Two, Ubisoft and EA have implemented cost-cutting measures , Microsoft laid off dozens in Xbox, I don't think M&A is going to be as prevalent.
To me, Nintendo isn't a main console due to its lack of third party support. My Switch (and future Nintendo hardware) is dedicated solely to Nintendo's games. My PlayStation, PC, and PC handheld are for everything else. I know I'm not alone with this sentiment.
That being said, sometime in the future, I'm considering making a high-end PC handheld like the Aya Neo 2 my go to for Nintendo software via emulation while still legally owning the game, just not playing it on Nintendo hardware.
The indie space doesn't really move the industry like a Grand Theft Auto, God of War, Call of Duty. Go to a high school student and ask them about either Spelunky or Hades and you'll get a blank stare by most. I think this is the same with your average Joe Schmoe adult who isn't an enthusiast gamer. Also, I'm guessing PC and PlayStation are where indies sell the most on average based on the software sales and software sales revenue reported by Sony and Nintendo (Nintendo reports that, right?). So, outside of the hardcore Nintendo base, I think Nintendo isn't taken as seriously as Xbox, PlayStation, and PC.I think this true in the AAA space but Nintendo is very relevant in the indie one, which I think basically ignored in a lot of this regulatory meetings.
I would say the CMA is much better with the Nintendo question because they seem to be using third party information along with MS and ABK's internal information that seems to all show Nintendo being in a separate competitive category at least. I can see why they would use that to justify just looking at Sony and MS alone.
Most indies actually focus on Nintendo and PC at this point if I remember right.The indie space doesn't really move the industry like a Grand Theft Auto, God of War, Call of Duty. Go to a high school student and ask them about either Spelunky or Hades and you'll get a blank stare by most. I think this is the same with your average Joe Schmoe adult who isn't an enthusiast gamer. Also, I'm guessing PC and PlayStation are where indies sell the most on average based on the software sales and software sales revenue reported by Sony and Nintendo (Nintendo reports that, right?). So, outside of the hardcore Nintendo base, I think Nintendo isn't taken as seriously as Xbox, PlayStation, and PC.
PC then Switch is what I usually see from Indies and Kickstarters so that was what I was going with. PC is definitely the lead because there is so few barriers to entries but then Switch always seems to be the number 2 platform.
Most indies focus on PC.Most indies actually focus on Nintendo and PC at this point if I remember right.
Yep, Microsoft themselves, multiple times, have said they do not compete with Nintendo as directly as they do with Sony (or when they're being smug, not as directly as they compete with Google and Amazon).Are we still pretending that's what the regulators said? Or that it isn't how Microsoft literally views the industry?
I think there's no platform that comes close to PC for indies (most of them are exclusive to PC). PlayStation sells more multiplatform third party titles when compared to any other platform.Most indies actually focus on Nintendo and PC at this point if I remember right.
I still think MS is overreaching in several of these.I needed some spice in my morning. Microsoft's summary is basically, "Put up or shut up." It only seems fair that the party claiming the most damage be required to provide proof, especially when they're clearly the market leader. Wonder what the judge thinks, though...
Yup. I also have a hard time believing that MS would ever succeed in buying a Japanese publisher on Sony and Nintendo's home turf. There's no way that they both wouldn't hypothetically lobby against any sort of acquisition.Actually the silver lining is the other platform holders are not even trying to buy publishers and Ms already bought a publisher (Bethesda) and want more. It's not even about organic growth it's more about taking multi platform games away from the competition. These same games would still be on Xbox even if they don't get bought out.
I needed some spice in my morning. Microsoft's summary is basically, "Put up or shut up." It only seems fair that the party claiming the most damage be required to provide proof, especially when they're clearly the market leader. Wonder what the judge thinks, though...
- Despite leading the charge to stop the transaction, Sony claims it should not be required to produce documents on the very topics it has put at issue.