Okay so if not for you, for the thread as a whole: the way you know this ad is a problem is by simply asking yourself what reaction you think the developers expected you to have when looking at it. Did they want you think, "Oh, what an extremely normal and common place image, there's nothing unusual about it, looking at it barely registers to me"?
Probably not.
So if we're honest with ourselves, their intent is to surprise you in some way. Almost certainly, anyone being honest, can admit that you're supposed to look at that ad and think it's edgy, unusual, or even weird. Now what about it makes it any of those things? What makes it surprising? What types of bodies are they demarcating as unusual and outside the norm, worthy of a reaction and surprise, and who do those bodies belong to? What associations are they creating between that image, the intended response to it, and real world people who the viewer might assume share traits with that image and their intended response to it?
At this point, honestly, it would probably be better if they were doing this deliberately and maliciously instead of creating media where they don't even fully understand the implications of what they're making when working in a genre that's supposed to be filled with meaning.