I was catching 40 winks on the sofa this afternoon when i was woken by an eardrum-bursting scream. What happened? Did England score again? Well, yes they did, but it wasn't Lingard's goal that excited my son so much. It was his celebration. "He just did the Fortnite dance!"
Have we ever seen a video game penetrate the market on such a grand scale? Global audiences don't come any bigger than the World Cup and Epic had just profited from the kind of free advertisement no amount of cash can ever buy.
I see it's making the news already.
https://www.foxsports.com/soccer/video/1262848579807
http://www./sport/esports/article-5...es-England-World-Cup-goal-Fortnite-dance.html
https://www.express.co.uk/sport/foo...ration-Fortnite-England-Panama-sportgalleries
And this is just the start. I wouldn't be surprised to see more Fortnite-style goal celebrations in the later rounds, and imagine this, the final. Epic must be rubbing their hands with glee...