Noodle

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Aug 22, 2018
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R.N.C. Spent Nearly $100,000 on Copies of Donald Trump Jr.'s Book

"Triggered," published Nov. 5, topped the best-seller list thanks in part to a big order from the Republican National Committee.

When Donald Trump Jr.'s new book "Triggered" appeared at the top of the New York Times best-seller list this month, a debate erupted over how and why it had claimed the No. 1 spot.

The book, a broad attack on his critics, Democrats and the news media, was published on Nov. 5. The following week, it topped the list. But some skeptics noted that Mr. Trump had gotten a boost from his father's Twitter feed and from the Republican National Committee, which emailed supporters the day the book came out, asking them to purchase signed copies and touting it as the book the "left doesn't want you to read."

Others noted a tiny dagger symbol that appeared next to the title on the list, indicating that bulk purchases of the book had boosted its ranking. (Of the 10 nonfiction hardcover titles currently on The Times's best-seller list, "Triggered" is the only one featuring that symbol.)

"We haven't made a large bulk purchase, but are ordering copies to keep up with demand," Mike Reed, an R.N.C. spokesman, said two days after the fund-raising email promoting "Triggered" was sent. "Each book is sold to an individual who supports the Republican Party."

But a financial disclosure form filed to the Federal Election Commission showed that the R.N.C. paid $94,800 to the bookseller chain Books-A-Million on Oct. 29, a week before the book went on sale.

Asked about the discrepancy, since the committee previously said it was only ordering copies as supporters requested them, Mr. Reed said via email: "We stand by our statement."

www.nytimes.com

R.N.C. Spent Nearly $100,000 on Copies of Donald Trump Jr.’s Book

“Triggered,” published Nov. 5, topped the best-seller list thanks in part to a big order from the Republican National Committee.
 

Deleted member 36578

Dec 21, 2017
26,561
Typical fake it till you make it.
 

VectorPrime

Banned
Apr 4, 2018
11,781
It's an open secret that conservative organizations do this with all of the books released by shithead conservative talking heads.
 

Garlic

Member
Oct 28, 2017
1,689
This is pretty standard for the conservative book industry, most of the time the books are bought up by rich conservatives and given away for free

Being a conservative author is basically welfare
 

WedgeX

Member
Oct 27, 2017
13,453
Remember when the mayor of Baltimore got indicted on nearly two centuries worth of prison time for steering money from non-profit and government entities back to herself by way of book sales?
 

modestb

Alt-Account
Banned
Jan 24, 2019
1,126
I believe that there are enough dinguses out there to actually buy this book and get it on the bestseller's list, RNC bs notwithstanding.
 

mightynine

Member
Oct 25, 2017
2,155
This is how most conservative authors become NYT Bestsellers. The books end up getting used as donation bait.
 

Deleted member 18502

User requested account closure
Banned
Oct 27, 2017
1,562
This is pretty common in the conservative world. Being going on for years, Al Franken used to talk about this on Air America. They buy books to get them on the bestseller lists.
 

Bob White

Member
Oct 27, 2017
3,978
This is pretty common in the conservative world. Being going on for years, Al Franken used to talk about this on Air America. They buy books to get them on the bestseller lists.

Yeah, I know nothing about the book world but even I can see they just want it on high profile lists. $100,000 is nothing in advertising money.
 

Brakke

Banned
Oct 27, 2017
3,798
Should remove "only" from the title. Article says it hit the best seller list AND the RNC bought in bulk, not that the one was necessary for the other. We don't know if the book would have hit the list without the bulk buy.

It is difficult to know for sure how many copies of Mr. Trump's book were sold through bulk orders, whether to the R.N.C. or other groups. The Times does not disclose the methodology behind its best-seller lists, and the dagger symbol only indicates that at least some bookstores reported bulk sales. bulk.

Anyway the best seller list question is kind of a side track, I think, from the grift on display here:

While it's not uncommon for books to be sold for fund-raising purposes by Republican and Democratic committees, the R.N.C.'s "Triggered" purchase is unusual in that the committee is promoting a book written by a candidate's son who isn't a politician and isn't running for office.
 

El Bombastico

Avenger
Oct 25, 2017
36,259
Conservatives already dominate AM radio, its scary to think they're trying to literally buy their way into the literary world.
 

Finale Fireworker

Love each other or die trying.
Member
Oct 25, 2017
14,751
United States
Yup. Hopefully this lets more people realize what the dagger symbol on the best seller list means.

Dagger symbols indicate bulk orders which means the debut is fake. This practice was popularized in 1969 for the film adaptation of True Grit where the studio wanted to make the book a best seller to help market the movie.

If it has a dagger symbol, its numbers are inflated by massive bulk orders. The ranking is fake and bought, like everything else surrounding the idiotic Trump family.
 

El Bombastico

Avenger
Oct 25, 2017
36,259
They have a large section of that market carved out already. Just go to your local Walmart's book section and you'll find a lot of Trump propaganda books.

But none of those books are actually being bought, it seems, except for rich people for fundraisers who buy them in bulk and give out for free? So who's paying to publish them in the first place? Is it all one big scheme?
 

JimD

Member
Aug 17, 2018
3,603
Years ago I used to work for a major US bookseller at the corporate level, and this was always something we had to keep in mind for retail orders. People who had their own platform and fans (guys like Rush Limbaugh and Bill O'Reilly) would reliably sell well, because there's a lot of conservative boomers who DO like to read. But a lot of the conservative pundits and politicians who didn't have that same built in audience would come out with "best sellers" that would just sit on shelves and never move close to the amount regular best sellers would.

Funnily enough, though, we WOULD get some bulk sales for those books, primarily from smaller conventions. A lot of times they'd get one of these people to speak, and part of the appearance fee was that the organizers had to buy a bunch of their books retail and then give them to the paid attendees. Happened a lot with business books too, which is why you'd see some of those sit on the best seller lists for years after publication.
 

Wrestleman

Member
Oct 25, 2017
3,316
Virginia
Should remove "only" from the title. Article says it hit the best seller list AND the RNC bought in bulk, not that the one was necessary for the other. We don't know if the book would have hit the list without the bulk buy.

It's not "only" -- but the book sold ~115,000 copies according to NPD BookScan, which tracks physical US book sales. Books-A-Million is charging $23.09 for a hardcover copy, meaning the RNC bought roughly 4100 copies; a little less than half the number needed to hit the bestseller list in the NYT, and literally enough on its own to hit the WSJ's bestsellers, based on my own quick dirty googling.

It's a significant purchase. It's also paid for with donor money. It's shitty either way.
 

Username1198

The Fallen
Oct 27, 2017
8,205
Space, Man
So the rnc says they bought the books in bulk so they could sell em to individuals in their party?

That's fucking dumb. Trump level dumb. More likely they were boosting sales or money laundering.
 

Gentlemen

Member
Oct 25, 2017
9,758
It's not just GOP grifters gaming the NYT best sellers list. Anybody with money (or who is willing to pay a company that specializes in this) can inflate preorder numbers and make the list.


This author got busted and delisted, but the plan was to inflate the preorders so hard that they would get optioned for a film, sell the rights, then retire. The author even created an IMDB page for the book, listing herself as the lead actor.

The NYT can fix this. They choose not to.
 

cameron

The Fallen
Oct 26, 2017
23,944
nkaArTS.jpg


 

efr

Attempted to circumvent ban with alt account
Banned
Jun 19, 2019
2,893
Record companies and movie companies used to do this all the time to make it seem like the product was selling. Then theyd give tickets/cds out for free at other events.
At least books put an asterisk next to it
 

Slayven

Never read a comic in his life
Moderator
Oct 25, 2017
94,465
it's always projection. remember this when they say protestors are brought by Soros
 

Kill3r7

Member
Oct 25, 2017
25,010
Never realized it took so few sales to make the top of NYT's bestsellers list. It speaks volumes about the book industry.