ugh. At Best Buy right now to look at these 900f Sony's. They look pretty awesome. These LG oleds are pretty sweet too. 900f is $1199 and the Oled is 1599 right now on sales. Is it bad I don't notice a huge difference in these? The Sony holds up pretty well against it.
Will you watch in a pitch black room? If yes, get the OLED. If not, the 900F is perfect.