Twitter wanted RT to spend big ahead of the 2016 US election, offering a significant portion of its election-related ad inventory in return. The social media company offered the Russian state–owned television network up to a 15% share of voice ("SOV") on US election advertising — or the percent of all ads run on that topic — for $3 million.
RT's share of voice was 2% at the time of the pitch, according to a June 2016 email from a Twitter sales executive to RT staff members that RT shared with BuzzFeed News. The $3 million spent would multiply RT's share of voice more than sevenfold, but still leave it short of CNN's 56% and FOX's 32%. RT declined the offer.
After courting RT's ad dollars during the 2016 election, Twitter reversed course last week when it said it would prohibit accounts owned by the network from advertising on its platform: "This decision was based on the retrospective work we've been doing around the 2016 U.S. election and the U.S. intelligence community's conclusion that both RT and Sputnik attempted to interfere with the election on behalf of the Russian government."
RT may no longer be a Twitter customer now, as the company made clear at the hearings, but not long ago it was a multimillion-dollar sales prospect.
Source: https://www.buzzfeed.com/alexkantro...us-elections?utm_term=.gf9Lza28Z0#.qu2zyERX1r