That kind of slowdown can have effects that echo through the entire ecosystem, and it's not limited to Apple.
Sony, Nintendo, and Microsoft joined together as game console manufacturers for a similar filing, worrying that tariffs will slow down sales across the US. Roughly 96 percent of consoles are made in China, often at razor-thin margins. "Given that retail margins on video game consoles are generally very tight," the companies wrote, "we see no possible reasonable scenario for retailers other than passing tariff costs down to consumers."
They were joined by
a separate filing from ZeniMax, parent company of Bethesda, Arkane Software, and Machine Games, which argued that the tariffs would hurt the software side of gaming too. Fewer Americans buying consoles means fewer Americans playing games, pushing developers to focus more on overseas audiences. "For ZeniMax in particular, this would be especially harmful given that a majority of our global sales come from our console game sales here in the United States," the company wrote in its filing. Game development employs roughly 65,000 people in the US, which is more than
durable manufacturing and
coal mining combined. Facing intensely price-sensitive customers, the effect on those jobs could be unpredictable.