Love how it's either a marketing intern or some huge corporate masterplan when people bemoan company Twitter posts. A load of people here have severe delusions over what actually happens in marketing or comms departments and agencies.
Celebrity investors including Madonna, Demi Moore, Rihanna, Matthew McConaughey and Anthony Kiedis of the Red Hot Chili Peppers love the drink and Vita Coco’s social initiatives in communities where the coconuts are sourced, ranging from scholarships for farmers’ children to sustainable farming programs.
Yes, brands are not our friends.
Yes, they hope that their sassy tweet will go viral, thus increasing more brand awareness and purchases.
But I will still allow myself to be amused by a funny response in the same way that I'd still enjoy a funny Super Bowl Commercial and talk about it with loved ones all the while knowing their goal was to get me to talk about it with loved ones.
Coconut water fucking sucks. I love coconut, even though most people hate it. I thought that would translate to love for coconut water so I bought a little bottle/juicebox thing of it. Taste like sour buttholes. Don't make my mistake.