That's a lot of money for a startup that relies on another company for it to work. Nothing is stopping Lyft or Uber banning this in a contract for their drivers, and then making their own. Risky setup.
I rarely use these services, so I'm not sure it matters much to me personally.
That would kind of go against how Uber works. Not sure with Lyft. Uber would just say it's up to the driver to make the experience pleasant for the passenger, and so the rating system will handle this. They might just send their usual recommendation mail on how to be a model driver. If a driver handles this in a way that passengers enjoy, he'll get positive ratings, if not, negative. Uber has no point in making this more complicated than it needs to be. No need for them to get involved, it's not their problem.
They're not going to give it to me for free anymore? :(
If a driver feels it's a good way for him to get better ratings or tips, he could. It's up to the driver, which is how it should be really.
Commodify anything that be commodified.
This can surely last and isn't the sign of unsustainable problems...
I don't see people complaining about being able to buy stuff from vending machines. Now if you feel like buying an oatmeal cookie, chocolate bar, bubble gum, you might be able to do it in the car. What's the big deal? Is it only fine when it's in a box in a business' hall?
Ah, now that would make sense. But that just seems messy legally, because wouldn't this third party service have to go through the ride share service too?
It's just a box with stuff in it and you pay with an app. Not sure why it would be car-specific, haven't read much on it. I think they are mainly promoting it as such, but I don't see why you couldn't just have it on your desk at the office too.