Nearly two-thirds of Uber customers don't tip their drivers
Only 1 percent of Uber customers always tip, while nearly 60 percent never do, according to a new study from the National Bureau of Economic Research (NBER). The average tip is 50 cents a ride, but for those who do tip, the average is more like $3. Men are more likely to tip than women, but female drivers get tipped more than male ones.
The researchers were uniquely positioned: in addition to combining big data analyzation with field experimentation, the team actually helped Uber implement its in-app tipping option, which rolled out in June 2017. As such, they were able to develop data from more than 40 million trips.
What they found was not a whole lot of tipping. Roughly 16 percent of Uber rides are tipped. Yet, most riders (60 percent) never tipped over the research team's four weeks of data collection. Of those who do tip, very few (1 percent) tip on every trip. The remainder of people only tip on about 25 percent of trips.