UK: Hitman 2 retail sales are down 90% from Hitman Absolution

[Nirolak]

This one will probably be hard to make up digitally.

Hitman 2 was the other big adult release of the week and it, too, had a weaker-than-usual opening. IO Interactive's stealth game debuts at No.10. The last Hitman title was an episodic digital release, so comparisons are impossible to make. Compared with 2012's Hitman Absolution, launch physical sales of Hitman 2 are down 90 per cent.

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Source: https://www.gamesindustry.biz/artic...top-hyper-competitive-week-at-uk-games-retail

 

[MadLaughter]

Buy Hitman.

 

[Calibro]

It's a travesty. Go buy this game people, if this tanks IOI the whole industry loses a uniquely creative franchise that has no alternatives anywhere.

 

[Ricelord]

The game came out?

 

[Phediuk]

I predict IO Interactive will be not be operational for much longer.

 

[R.T Straker]

That's pretty sad to hear.

Hitman 2 is fantastic. Absolution is complete garbage.

 

[Braaier]

Yikes! Guess it's time to put hit man back on the shelf for another decade

 

[Silky]

We deserve our GAAS future

 

[Imran]

I predict IO Interactive will be not be operational for much longer.

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I mean, they will. But if they're not making money, it won't be making games like this.

 

[scabobbs]

Came out at an inopportune time. Surely this is a February release kind of game.

 

[Foffy]

"Nice" to see IO punished for caving to "what people want" and nobody seemingly supporting that.

Y'all deserve your microtransaction $60 games, fam.

 

[~Fake]

Is this new Hitman follow the same 'episode' like the previous?
90% physical was pretty massive.

 

[Bond]

Absolute shambles. Go buy the game! It's the best Hitman title since the legendary Blood Money. IOI and Agent 47 deserve better.

 

[Dyashen]

Really hoping this isn't the end of IO Interactive.

Makes me question if they'd partner up with MS Studios, but not sure how big the studio is.

 

[BrickArts295]

WB screwed up.

 

[Silky]

Is this new Hitman follow the same 'episode' like the previous?
90% physical was pretty massive.

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Full retail release, completely finished

 

[leng jai]

I keep saying this but why do all these games drop in the holidays and not earlier when there was shit all to play? Up until the end of August there was barely anything big out but after that there's a big game every week and half of them tank.

 

[cmdrshepard]

Absolute shame but i will wait for non-UK data to see what the impact is WW. UK data just has not seemed representative of a games performance this year.

 

[FakePlasticTree]

Damnit people, buy it! It's good! Don't be turned off by Warner Bros being the publisher.

 

[AndyVirus]

Is this new Hitman follow the same 'episode' like the previous?
90% physical was pretty massive.

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No, all 6 episodes/maps are available at launch. Escalations and elusive targets will be periodically added though.

 

[Deleted member 3897]

Amazing game, but bad release time.

 

[Deleted member 12352]

Yikes... that's rough. They could not have picked a worse release window.

I predict IO Interactive will be not be operational for much longer.

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I think they will be okay, but Hitman is done for sure.

 

[Zed]

When are companies going to learn, unless you are a huge blockbuster IP, don't release your game in November.

 

[Noisepurge]

I keep saying this but why do all these games drop in the holidays and not earlier when there was shit all to play? Up until the end of August there was barely anything big out but after that there's a big game every week and half of them tank.

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Yeah, sent to die against Red Dead/COD.

 

[Zukkoyaki]

Incredibly boneheaded decision by the publisher to release an already niche series in November.

Edit:
Funny as hell to see people talking like the new Hitman series isn't super GaaS lol.

 

[sibarraz]

This will sound stupid, but for some reason, I always confuse hitman 2 with 1, like I know that it has a 2 and everything, but for some reason, I thought that this game was released a long time ago

 

[Natels]

Really bad date to release.

I also felt the marketing wasn't strong

 

[HeisenbergWW62]

Sadly good games don't sell well these days aside from a few exceptions. People would rather have generic GaaS trash rather than a well designed game like Hitman. Not looking forward to IOI making multiplayer focused shit, but it's going to happen

 

[K Samedi]

I think at some point it becomes too crowded to release your games in a period where lots of huge games are releasing. There are also lots of popular service games that people are playing. Games like these are a dying breed.

 

[Zelus]

I mean, when you release the game right after Spider-Man, Shadow of the Tomb Raider, AC: Odyssey, and Red Dead Redemption 2, it's kind of to be expected. I'm sure it' a great game and I'll definitely buy it at some point digitally, but I'm just now getting on Tomb Raider.

 

[TheFurizzlyBear]

I will be buying next paycheck

 

[catboy]

That's really sad. I wonder if episodic would've helped, the people who actually bought the first game seemed to like that model, while a lot of people who didn't bother complained online.

Also not a great time of year. There is way, way too much stuff out right now.

 

[Sinder]

Hitman in this current iteration is done. If there's another one it's going to be something like Absolution.

 

[Fire Bocchi]

it feels like people are putting too much value into uk retail sales

like what game hasnt had their retail sales crater in the uk compared to a previous release?

 

[~Fake]

Full retail release, completely finished

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No, all 6 episodes/maps are available at launch. Escalations and elusive targets will be periodically added though.

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Gonna give a try so. 'Episodes' is what make me run away from the previous.

 

[SinCityAssassin]

Damn it Nirolak you were the chosen one.

 

[LewieP]

Hard to see what they did wrong except for release timing.

 

[Nintenleo]

UK: Everything is down

 

[chainlinkspiral]

Game is terrific. I'll be playing it as long as they support it.

 

[MattiusMaximus]

I think this game would have sold better if it wasn't £40. I'll likely pick it up after my studies have stopped in December.

 

[Procheno]

It's okay, digital will cover the rest of it

Spoiler

:[

 

[Derrick01]

People don't buy quality stuff anymore.

 

[darthbob]

I'd get it on PC, but apparently it runs dreadfully on Ryzen systems. :/

 

[JaegerDeus]

There was absolutely no reason for the game to release when it did. None.

I'm interested in buying the game, but not when I only have so many hours to play games and what's not going to RDR2 is going toward Destiny 2 Forsaken with friends.

They should have found a softer period in the schedule to release this.

 

[Joeku]

Not to defend the numbers here (cuz woof), but Absolution over-performed in sales compared to how much anyone actually liked it, which prompted the switch to the current format. It was by far the best selling Hitman game, IIRC. People in the Hitman 2 OT were doing the math based on leaderboards and the best guess is that H2 has around 150k owners across all three platforms, which is...eh.

 

[ckareset]

Did anyone else get Hitman 1 free?

 

[Theorry]

it feels like people are putting too much value into uk retail sales

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Kinda true yeah. I mean i doubt the game did great but and time we see this doom and gloom coming from retail on UK sales and we know know its a weird one.

 

[senbon]

That's disappointing to see, Hitman 2 is excellent! Hoping it has a long tail.

 

[Calibro]

We deserve our GAAS future

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The current Hitman *is* GaaS. GaaS done extremely well without microtransactions too.

 

[Deleted member 31092]

There were too many games releasing in October and December. We all know some were gonna bomb and the result was predictable in many cases.