I still firmly believe that UK retail missed a trick with the Switch this Black Friday/ Christmas. GAME, Argos, Smyths Toys, Tesco... they all should have put Switch with Pokemon on their shelves at £250. That would have flown out the door so fast. Instead, they went with Switch and Pokemon and Mario Kart for £300 (or similar) and that just didn't land as well.
That family/mass market audience that Nintendo are clearly going after with the likes of Pokemon Let's Go and Labo are really price sensitive... they're price sensitive at the best of times, they're even more price sensitive at the moment. Give them a £250 deal, and they'll give their nagging children a Switch. Funny thing is... they'll go out and buy another game separately. It's just the laying down of £300 big ones up front... Like I said. A missed opportunity if you ask me (although I agree the results are really great, I just believe they could have been even bigger!)