In late 2011, as Nelson was preparing for his first Senate reelection campaign, then-Senate Majority Leader Harry Reid warned him to pay more attention to Hispanics back home. A top Reid aide from Miami, Jose Parra, recalls telling Nelson about a slew of Hispanic journalists in Florida who had complained they were being ignored. "Look, I've got a lot of media markets to deal with," Nelson told Parra. "And frankly, I don't think I'm going to get the Cuban vote."
Parra was stunned. Florida is the ultimate 50-50 swing state, and he assumed any seasoned politician would know
the key to winning here is managing margins. Yes, Parra told Nelson, most Cubans are Republicans, but if you work hard you might get 40 percent of them, like Bill Clinton did, and that could be the difference between winning and losing. What was even more surprising was
Nelson's apparent belief that "Hispanics" meant "Cubans," when only about a third of the state's Hispanics are of Cuban origin. "You've also got Puerto Ricans, Ecuadorans, Colombians—those votes add up!" Parra said.