The same reason the New York Times published an op-ed from Putin; clicks.
I'm not sure if this is correct. Their reasoning is weird when you take into account his civil/human rights abuses. But that said, other than the "You must understand Turkey has to deal with IS like this please clap" part of it, it's not a bad opinion piece, and it contrasts heavily with Trump. The fact is, Trump has dismissed the NZ attack as nothing more than a lone wolf, yet Erdogan says this:
Western societies and governments must reject the normalization of racism, xenophobia and Islamophobia, which has been on the rise in recent years. It is crucial to establish that such twisted ideologies, such as anti-Semitism, amount to crimes against humanity
Erdogan is definitely playing a game here, and he has no love for Trump (anymore), but I don't think the WaPo published it purely "for the clicks".
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