That's debatable.
I didn't read the entire article, I read some of it. Seeing someone punished for a behavior hasn't deterred others? Getting suspended 80 games hasn't reduced performance enhancing drug use in baseball? This is part of the track I was going toward. Obliviously punishment by itself, without addressing root problems, isn't rehabilitation.
If she showed herself to be truly remorseful by admitting to her mistakes and understanding why she was wrong, pledged to be different and, over time, never made the mistake again? Sure, I would say that would more or less be rehabilitated. Just like, say, an addict who admits to and recognizes their addiction, decides to work on becoming sober and manages to stay sober from that point onward would be considered successful rehabilitation.
You're mixing the clinical rehabilitation with acceptance and trusting an offender to both be contrite and no longer at risk of similar behavior.
I feel like you're making some very fallacious arguments here.
America is the land of second chances and tons of people have been given a second chance. We like to see them suffer a few consequences first and if we don't, its suspect. Would Michael Vick have ever sold a jersey again if he had not spent the time in jail? I would argue no. It would be seen as an injustice left unresolved and he got off and thus to many people's eyes he would have no reason to change. Few truly believe in the goodness present in a strangers heart. Its a cold fucking world.
Not sure what you're trying to make? What's more amazing to me is how a few retweets out context and in bad faith can empower fringe groups to the point of being able force a corporate juggernaut into making rash, knee jerk decisions.
We live in a brave new world. Anyone could and can reach just as many eyeballs as the New York times did in the 20th century with the right tweet. Disney is also the home of "the happiest place on earth", they're not just any corporate juggernaut, they have to try a bite harder to put on a nice mask.