I know that the games industry have always been targeting the young male demographics for a long time, long before Microsoft ever entered the market. But at the same time, I do feel like there was a certain shift around the mid-2000's and really came into fruition with the Xbox 360 generation with Gears of War, Halo 3, Forza, Madden, Call of Duty 4: Modern Warfare, Mountain Dew & Doritos, Army of Two, etc.? It's as if Xbox marketing and publishing kind of turned videogames from being male geeky shit that Playstation established with Japanese games like Final Fantasy, Silent Hill 2, Metal Gear Solid, in the PS2 era to more frat boy masculinity especially in the 360 era. Like big guns, big muscles, fist-bumping, big explosions, etc.? I mean, there's a reason why the term "dudebro shooter" became a thing around the 2010's. You might argue Sony tried to get in on that branding with Killzone 2, Resistance, maybe even Uncharted.
Do you feel that this Dudebro thing was because of Microsoft, their first-party games, and their marketing? They've always been a very American company that targets mostly just Americans, so it would make sense that they would make their branding and products to reflect frat boy culture. But I also wonder how the whole Dudebro thing went over in Europe, Africa, Asia, EMEAA, and so on?
Also, here's a good academic article on the subject for those who have access to such a thing:
Do you feel that this Dudebro thing was because of Microsoft, their first-party games, and their marketing? They've always been a very American company that targets mostly just Americans, so it would make sense that they would make their branding and products to reflect frat boy culture. But I also wonder how the whole Dudebro thing went over in Europe, Africa, Asia, EMEAA, and so on?
Also, here's a good academic article on the subject for those who have access to such a thing:
