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What is up with Sony and lack of communication?
- Thread starter QuiteSomething
- Start date
Some may dismiss it but it is true that there has been a step change in Sony's PR and communication in the last 2 years. Sony didn't use to be like that, they were present at all expos, let alone miss the biggest one, even organised their own and grabbed any chances they could get to dominate the news cycle. We've also seen them during late-gen in previous cycles and they used to be much louder. Announcing PS5 via a written article is the most anti-climactic thing they could've ever done.
We know more about the PS5 now than we did about the PS4 around the same time in 2013. It's not Sony's fault MS decided to blow their load early.
You speak as if that article and a damn logo reveal didn't dominate the news cycle.
I didn't say it didn't, I said they've changed their ways of communicating and that the new way is pretty boring. It's like the new people in charge only care about the digital outreach and don't know/forgot how to actually get people excited.
What year is it? Who's the President?
It's like 2013 all over again: Sony is doomed, and MS have the Midas touch.
It's like 2013 all over again: Sony is doomed, and MS have the Midas touch.
I think the change in management structure so close to the launch of the PlayStation 5 (possibly the result of pressure from majority shareholders) has completely affected the company's established roadmap and they are giving it a hard time.
Jim Ryan commented a lot on Sony's "globalization", which I would actually call Americanization. And that should result in Sony correcting the course to align with what Microsoft has been doing. And this communication hole and clarity is the result of this inner transformation.
My only question is how they looked at Microsoft's business model and decided that it was right and better.
Jim Ryan commented a lot on Sony's "globalization", which I would actually call Americanization. And that should result in Sony correcting the course to align with what Microsoft has been doing. And this communication hole and clarity is the result of this inner transformation.
My only question is how they looked at Microsoft's business model and decided that it was right and better.
"Why aren't Sony marketing at me more? God dammit I want a fucking DELUGE of ads, emails, texts, twitter posts and reveals to hype me the fuck up, send it directly to my eyes!! I'll sign up to have a chip inserted into my brain so I get the news the nanosecond it's published...HYPE ME UP BABY, HYPE ME UP!!!!!"
Damn man...some of you need to chill with how invested you are in the hype train. Their strategy has worked fine for them. Over-saturation of marketing is generally considered a bad thing, yet many in the gaming community seem to want more? It's bizarre.
Damn man...some of you need to chill with how invested you are in the hype train. Their strategy has worked fine for them. Over-saturation of marketing is generally considered a bad thing, yet many in the gaming community seem to want more? It's bizarre.
The reveal article got people plenty excited and so did the logo reveal. I'm talking in general here. Enthusiast forums aren't exactly accurate representations of the public at large.
If they disappoint in Feb. I'm pretty much done expecting anything from them. I'll still buy a PS5 but I'm probably going to be accepting of the fact that the business has changed.
Yea the way PS5 was announced was somewhat disappointing. Maybe I'm just old fashioned :/
It feels like they're shifting away from the old style to a more modern and effective approach. You hear everything if you follow them on social media, it's only those waiting for their news delivery via conferences and trailers who seem to be feeling confused.
People keep equating E3 to all conferences when as far as I know Sony was at every other major conference besides E3 last year.
The only reason I can think of someone would be upset about less advertising is for console war talking points especially for a product that is not even released yet.
No one ever articulates what we know so much more about of XsX than the PS5. From my vantage point the info is pretty equal.
The only reason I can think of someone would be upset about less advertising is for console war talking points especially for a product that is not even released yet.
No one ever articulates what we know so much more about of XsX than the PS5. From my vantage point the info is pretty equal.
Sony not saying anything about the leak is bad.
I guess they will be like "arent our exclusives so cool!? Playstation is the best place to play! *cough* The last of Us 2 is launching on pc alongside ps4 *cough* Yea so the weather is nice outside right? Huh? Can I repeat tha-? I didnt say a thing! Playstation rules!!"
I guess they will be like "arent our exclusives so cool!? Playstation is the best place to play! *cough* The last of Us 2 is launching on pc alongside ps4 *cough* Yea so the weather is nice outside right? Huh? Can I repeat tha-? I didnt say a thing! Playstation rules!!"
OP you're a good example of why Sony has remained quiet. Not to target you in a negative fashion but its pretty obvious people are chomping at the bit for more info and generating buzz without Sony needing to do anything but let a little info out here or there. Hell even rumors and potential leaks become huge stories overnight and amount to nothing a few days later because people want the new info so badly. Once they finally do reveal its gonna be huge.
How do you jump to conclusion with "globalization" as "Americanization" when they are skipping E3 and California based PSX event? Biggest US centric events are not on their roadmap.
Sometimes I don't get Resetera users' claims.
Gamers are really an anxious bunch. I'm really fine with the lack of news, I barely have time to play what is out right now.
There's new people in charge at Sony, the people that were working at Sony in the ps3 years and early ps4 years have been replaced
As soon as the PS5 is revealed, probably next month, they'll have a LOT to talk about.
Do you want them to show off The Last of Us and FFVII for the millionth time? They've had nothing to talk about that warrants a full conference. Everything will be saved for the reveal and pre-launch events, because it just makes sense.
Will it be good? No idea. But that'll be your communication and all the "lost hype" will be back.
The dramatics in this thread are laughable.
Do you want them to show off The Last of Us and FFVII for the millionth time? They've had nothing to talk about that warrants a full conference. Everything will be saved for the reveal and pre-launch events, because it just makes sense.
Will it be good? No idea. But that'll be your communication and all the "lost hype" will be back.
The dramatics in this thread are laughable.
Poor State of Play showings - I think their SOP showings are gradually improving. The last one was rather good.
Random PS5 articles - I don't see how this form of communication is necessarily bad.
No E3 or other big shows - They did vaguely comment on this one, it's obvious that they're preparing event(s) to make up for their E3 no show, you can't really hold the fact that they're not announcing their E3 replacement so far ahead against them.
Absolutely zero communication about exclusives going to PC - Well obviously they didn't expect it to get leaked, and they're probably not ready to talk about it, which I understand. And let's not act like it's a lingering thing, up until yesterday anyone who suggested the possibility of HZD releasing on PC was considered a lunatic.
Random PS5 articles - I don't see how this form of communication is necessarily bad.
No E3 or other big shows - They did vaguely comment on this one, it's obvious that they're preparing event(s) to make up for their E3 no show, you can't really hold the fact that they're not announcing their E3 replacement so far ahead against them.
Absolutely zero communication about exclusives going to PC - Well obviously they didn't expect it to get leaked, and they're probably not ready to talk about it, which I understand. And let's not act like it's a lingering thing, up until yesterday anyone who suggested the possibility of HZD releasing on PC was considered a lunatic.
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PS5 exclusive shown.
SSD confirmed with demo on Spider-Man.
SOP for some great reveals like RE3 and FF7.
Backwards compatibility confirmed.
Logo revealed.
Have been to several large trade conferences
Continue to show off Dreams and Ghost of Tsushima footage.
So basically they aren't going to E3 and haven't done a hardware reveal or any interviews yet, most likely to do a big blow out.
SSD confirmed with demo on Spider-Man.
SOP for some great reveals like RE3 and FF7.
Backwards compatibility confirmed.
Logo revealed.
Have been to several large trade conferences
Continue to show off Dreams and Ghost of Tsushima footage.
So basically they aren't going to E3 and haven't done a hardware reveal or any interviews yet, most likely to do a big blow out.
I mean, given how people were calling for bans for Nintendo Direct "spoilers" at one point, it's not even an exaggeration lol
In 6 months, why won't Sony shut up threads. "I can't go outside without being bombarded by PS5 ads and articles"
Sony's messaging has indeed been lacking compared to Microsoft's this time around.
Whether is technical information about the hardware or just hypebuzz or even a supposed roadmap it seems that in each of these categories Microsoft has the upper edge.
Let's sum it up... Microsoft in this period had:
Name and logo
Rumored roadmap/skus
New technical features (ssd and hw ray tracing)
Box design
Rumored performance values with supposed advantages to competition
Die shot of the chip
Random footage of titles supposedly in development
Sony in this period had:
Name and logo
New technical features (ssd and hw ray tracing)
Rumored performance values that are supposedly worse than the competition
It's a landslide imho, yeah sure we are almost a full 12 months from release but by now i would have expected even a reactionary release of info to counter all this nice stuff Microsoft had... instead the last thing we got was a bad piece of news with them saying that they won't be at E3.
Whether is technical information about the hardware or just hypebuzz or even a supposed roadmap it seems that in each of these categories Microsoft has the upper edge.
Let's sum it up... Microsoft in this period had:
Name and logo
Rumored roadmap/skus
New technical features (ssd and hw ray tracing)
Box design
Rumored performance values with supposed advantages to competition
Die shot of the chip
Random footage of titles supposedly in development
Sony in this period had:
Name and logo
New technical features (ssd and hw ray tracing)
Rumored performance values that are supposedly worse than the competition
It's a landslide imho, yeah sure we are almost a full 12 months from release but by now i would have expected even a reactionary release of info to counter all this nice stuff Microsoft had... instead the last thing we got was a bad piece of news with them saying that they won't be at E3.
These Sony need to react to Microsoft posts are pretty funny. The American bias of the forum shining through.
They're mind share is miles ahead and they've barely even started the hype cycle.
Seriously. Don't you all have enough shit to play already lol.
Yeah, it's because Sony know they don't need to force marketing onto people because when ps5 and its exclusives are fully revealed, it'll be the talk for months until release. Why would they waste time, money and energy responding to MS when they don't need to? Apple don't do this and there's no reason for Sony to do it. I mean, the way people reacted to the ps5 logo should be pretty telling of why Sony is in a position where they don't need to spend resources to promote ps5 for now.
No ideia, it seems peopel are most invested in knowing what companys are doing instead of playing videogames.
*Their
I'm not American and prefer in general Sony's offering much more than the (imho) anemic Microsoft offering.
The market is very feeble, look at the last generation and how initially Microsoft had the biggest mindshare which deteriorated the latest years and immediately lost the immediate beginning of this generation, i'm not a catastrophist and am not saying that Sony has lost/will lose all the mindshare but what i'm seeing is that for more than one year now people in general seems very happy about Microsoft and very neutral about Sony and the latter's actions aren't doing them any favors.
Then sure of course maybe by the time Febraury ends, like some rumors say, you'll see Sony firing from all cylinders and flip the whole momentum but as the 17th of January 2020 that's how i see it.
People are not neutral about Sony, haven't you seem the wreck the logo caused in here and everywhere else? And, uh, Sony will only lose mindshare if they mess up badly, which will likely not happen. And, uh, why are you correcting people's spelling?
Sony is getting everything in order then they are about to EXPLODE and hit us with all the information we want and more!
Sony don't call i'm wondering if
Dear Sony, I wrote you but you still ain't talking.
DEAR MISTER I'M TOO GOOD TO COMMUNICATE WITH MY FANS!!!
To buy a ps5
Rumored games coming to windows
Do they care at all?
The future seem so gray please communicate
Post your road map on your blog
Makes me wonder if there's no vision
There's no vision
i tried.
Sony will have a show very soon I would've thought.
They can make a big splash that can override anything MS has done recently. We're only 17 days into 2020 and I think Sony have been waiting for the year. They don't want to pump out PS5 stuff towards the end of 2019. MS are in a different boat if you've seen the sales and software ratio.
They can make a big splash that can override anything MS has done recently. We're only 17 days into 2020 and I think Sony have been waiting for the year. They don't want to pump out PS5 stuff towards the end of 2019. MS are in a different boat if you've seen the sales and software ratio.
Oh man. Gotta love next gen hype cycle. From anticonsumer to this
