Good lord, people are obsessed with the name.
Saying the name is bad doesnt explain why so many people here WHO KNOW it's not actually "Furries" didn't buy the game. Or even show much interest in it.
What's the reasoning behind why YOU didn't play it? Maybe that explains why a rando would pass it over. Maybe. Maaaybe. But it certainly doesn't explain why you all ignored it. That's like saying "LOL THE WII IS A BAD NAME" and then not buying it FOR that reason. I'm confused. People who read can't use this as an excuse.
In order to sell your indie game, you have to pass through several escalating levels of player interest.
1. The player has heard of your game.
2. The player looks into your game.
3. The player wants to play your game.
4. The player wants to buy your game.
A bad name for your game makes it difficult to get to the 2nd stage - if they hear the name, they immediately discount it.
Looking at the Steam page, there's practically no story pitch at all. It's all lists of gameplay features and when they mention story at all, it's mentioned like a feature (20,000 words! The story has secrets!). It's a mistake that I've made myself - lists of gameplay features can be attractive to certain people, but the way you attract a lot of people quickly is with intriguing premises & fun characters.
So you look into the game and discover that it's a brawler (a niche genre) with a heavy emphasis on multiplayer (which based on past experience with different games usually means it's not very fun in single-player) and the developers treat the story like an afterthought in their promotional material (but 20k words is way too many words for a non-story focused brawler) and that's not a great pitch.
Trying to sell someone on buying a game based on quality gameplay is the hardest thing you can do. People can see great graphics & hear great music and get intrigued by a great story premise in trailers, but you can't feel how good gameplay is without actually playing the game yourself. A game that is trying to sell based on the gameplay desperately needs a quality demo to let people test the game out for themselves.