Right now? Marvel.
Star Wars was instrumental in gripping my interest and exposing to me to creating and storytelling, and I owe so much of the path I went on for my career because I saw those movies when I was so young and it opened up my imagination. I played the games, I read the books... it dominated my childhood.
But I was also reading Marvel comics and watching the cartoons at that age, stuff I never thought I would see on-screen. I learned to draw because of superheroes. The X-Men mattered so much to me when I was young. Now, I'm seeing it all unfold in this complex tapestry of interconnected stories, seeing the world get invested in characters I grew up with in the most ambitious soap opera that has ever happened, with no guarantee it will ever happen like this again. Hell, it's been a centerpiece of my career since 2012.
Meanwhile, Star Wars is kinda just selling alot of the same ideas and stories, while clutching to the nostalgic beats and iconography from 40+ years ago, and when it tries to reach out and do something else, the fans react like someone committed a war crime against their childhood. This isn't even to get into the massive disappointment of the prequels. Not to say good work hasn't been done in this space (Rebels and Clone Wars had some incredible moments and well-earned story beats), but I'm good to enjoy the movie and detach vs. continue engaging with the toxicity of the fandom. I still have the classic posters of the original trilogy hung on our wall, I got a bunch of the Disney Infinity figures because they looked so damn cool, and every once in a while, I shed a single tear for Lucasarts and my memory of TIE Fighter and the Dark Forces games.
I like the new movies just fucking fine. I think TFA was a necessary back-to-basics movie, I thought Rogue One was a sloppy movie that had a fantastic (if unearned) finale, and TLJ has some of the most fascinating statements about the franchise in general, even with frustratingly uneven elements elsewhere. Hell, I even think Solo had moments. But again... I am just so fucking sick of the people crying bloody murder at the sheer mention of Rian Johnson or JJ or Kathleen or George Lucas. I'm just fucking sick of it. Maybe I just feel too empathetic for the creators about it because I can't imagine the poison thrown at you every second of the fucking day by choosing to work on Star Wars.