Marvel by far.
Star Wars means absolutely nothing to me. I'm 27, so the OT released well before my time, and despite catching up on them as a kid...they just didn't stand out compared to many of the other films I had already seen by that point. And then the Prequel Trilogy started and I was old enough to recognize how poor they were, on top of already having a general apathy towards Jedi and Sith. I had so little interest in the IP that I never even bothered playing any of the licensed games. Not even KOTOR.
And then there's the Sequel Trilogy. Eek! The first one was a bland retread that felt overly familiar, and the less said about The Last Jedi, the better. Other than Rey's parents being nobodies, I thoroughly disliked pretty much everything about it.
I'm honestly pretty confused as to how Star Wars managed to retain it's grip on pop culture. Is it especially huge in America? I grew up in the UK and Australia, and it just...never really felt like a big deal from my POV. Maybe it's just my bubble, but nobody mentioned it at school. The prequels didn't seem popular even with other kids at the time. I have no idea how Disney managed to get my generation to view seeing these films as almost a cultural obligation.