Why is Mickey Mouse so elusive?

[andymcc]

Winnie the Pooh is popular? He seems so ho-hum? Kinda like Leave it to Beaver lol.

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you've never met middle-aged women in the midwest have you

 

[Yasuke]

Have a baby and come back and tell us that Mickey Mouse is "elusive."

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Yeah, I was finna say.

My soon-to-be 8 year old couldn't get enough of him.

 

[Ryan.]

I would watch a House of Mouse reboot in a heartbeat, but Mickey has really become more of an icon than a TV/movie character nowadays.

 

[Deleted member 48897]

Also worth noting on this topic: Winnie the Pooh is one of the most valuable IPs in the world as well, and the last time they put out a Pooh movie (which I believe was supposed to be top notch), it completely bombed.

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Which one? I thought Christopher Robin did OK -- do you mean "made money, but way less than Disney expected", or are you referring to a different film?

 

[cyba89]

Also in many European countries there are many popular comics starring Mickey.

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But the Mickey stories are the ones everyone skips.

 

[PSqueak]

For the last couple of decades Disney seemed to have a shift in who their mascot was, Thinkerbell was put on the spotlight kinds displacing Mickey.

 

[Ryan.]

Which one? I thought Christopher Robin did OK -- do you mean "made money, but way less than Disney expected", or are you referring to a different film?

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Era's definition of what a bomb is hilarious: https://www.boxofficemojo.com/movies/?id=disneyfairytale2017.htm

Did it make a lot of money? No. But it didn't bomb.

 

[Calamari41]

Which one? I thought Christopher Robin did OK -- do you mean "made money, but way less than Disney expected", or are you referring to a different film?

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Era's definition of what a bomb is hilarious: https://www.boxofficemojo.com/movies/?id=disneyfairytale2017.htm

Did it make a lot of money? No. But it didn't bomb.

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I was thinking of the 2011 animated movie, which it looks like only made $26 million domestic and just under $50 million worldwide.

https://www.boxofficemojo.com/movies/?id=winniethepooh.htm

Christopher Robin did indeed blow that movie out of the water from a box office perspective. I'll admit I wasn't thinking of CR, because its a different kind of movie compared to what this thread has been about. For example, a big budget Oscar bait live action fictional Walt Disney biography where Mickey Mouse is a character guiding him around or something would probably be a hit, but that doesn't necessarily mean that coming out with regular Mickey Mouse animated films would be a good idea. Not saying that it ISN'T a good idea, but just pointing to the Winnie the Pooh animated movie to show that brand popularity doesn't necessarily always translate to box office gold.

 

[Jeff Albertson]

I think I see him on my tv daily even when not watching kids tv, every single Disney Parks advert has a kid running and hugging him

He basically symbolises happiness now

 

[Gabbo]

Just read wiki, apparently he's getting two new feature films:

Mickey has recently been announced to star in two films. One is being based on the Magic Kingdom theme park at the Walt Disney World Resort, while the other is a film idea pitched by Walt Disney Animation Studios veteran Burny Mattinson centering on Mickey, Donald, and Goofy.[36]

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A Mickey, Donald, and Goofy movie? I'm on board with this. Getting the band back together