And so Thanksgiving 2019 ends with Disney's
Frozen 2 collecting a 5-day estimate of
$126.3M, the most ever for any film that has played the holiday, opener or holdover, besting Lionsgate's 2013
Hunger Games: Catching Fire ($109.9M), plus it was a fantastic win for auteur-driven original IP from Lionsgate/Media Rights Capital's Rian Johnson whodunit
Knives Out, which is flying well ahead of its high $20Ms-$30M 5-day forecasts with an estimated
$41.7M. Both Disney and Lionsgate will report soon.
Despite the record amount of bucks made by
Frozen 2, and the more than solid turnout by
Knives Out, the Thanksgiving 5-day stretch per Comscore grossed an estimated
$263.65M, -16% from last year's holiday record of $315.4M. What's the difference? There was more older skewing original adult product on the marquee this year with
Knives Out, Ford v. Ferrari, A Beautiful Day in the Neighborhood and
Queen & Slim, while last year boasted more family centric and franchise fare which held over the 5-day stretch, i.e.
Creed 2 ($56M),
Fantastic Beasts 2 ($42.3M),
The Grinch ($42M), and
Bohemian Rhapsody (a retro pop culture event that played to all ages with a 5-day of $19.5M).
