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Wkd Box Office - 2•7-2•9 - Birds of Prey For Good Legs As Takeoff Fails (And the Incredible Success of Bad Boys Continues)

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Kenzodielocke

Kenzodielocke

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Oct 25, 2017
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This is ResetEra's weekend box office thread. While the OP focuses on the popular weekend tallies, we typically discuss box office throughout the week as well when notable films are playing. New threads are posted each Sunday morning, between 8-10am PST.
















Coming soon, maybe.
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DOMESTIC WEEKEND BOX OFFICE



Weekend Box Office Archive and Appendix



 
Rvaan

Rvaan

Member
Oct 25, 2017
13,734
www.hollywoodreporter.com

Box Office: ‘Birds of Prey’ Grounded With $33.3M Bow

'Birds of Prey' failed to gain altitude in its box office debut over the weekend, earning a tepid $33.3 million from 4,236 theaters to mark one of the lowest domestic launches in modern times for a studio superhero pic.
www.hollywoodreporter.com www.hollywoodreporter.com

The film faced challenges before getting to the big screen. Reshoots were ordered after the studio saw a first cut, with John Wick director Chad Stahelski enlisted to work alongside Yan and infuse Birds with more action.
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Another site claiming reshoots.
 
dennett316

dennett316

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Nov 2, 2017
2,978
Blackpool, UK
A real shame that Birds of Prey has opened soft. I don't think there's any one thing that's to blame, it's a combo of weird title, the leftover stench of Suicide Squad (yes, that made a lot of money, that just means a bunch of people saw it, not that they liked it) and the R rating (which I feel could've been easily cut down by dropping a bunch of F bombs and the scenes of graphic violence detail -
like the gurgling of the guy dying with an arrow in his neck, and the showing of a freshly removed face etc.
cutting out a bunch of the audience who liked Harley in SS. I've seen plenty mention the marketing sucked, but I didn't really see any marketing for it, so that didn't affect me. I hope word of mouth does well for it, because it's really funny at times and some of the action scenes are really great fun.
 

Deleted member 32822

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Rvaan said:
www.hollywoodreporter.com

Box Office: ‘Birds of Prey’ Grounded With $33.3M Bow

'Birds of Prey' failed to gain altitude in its box office debut over the weekend, earning a tepid $33.3 million from 4,236 theaters to mark one of the lowest domestic launches in modern times for a studio superhero pic.
www.hollywoodreporter.com www.hollywoodreporter.com


Another site claiming reshoots.
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This has been common knowledge for months...anyway,

Mulan is in danger. $300M budget, tracking under $50M domestic ow, and China might be on lockdown still because of corona virus.
 
ItIsOkBro

ItIsOkBro

Happy New Year!!
The Fallen
Oct 25, 2017
9,474
unfortunately, birds of prey faces some fierce competition next week with Sonic
 

Deleted member 32822

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Rvaan said:
www.hollywoodreporter.com

Box Office: ‘Birds of Prey’ Grounded With $33.3M Bow

'Birds of Prey' failed to gain altitude in its box office debut over the weekend, earning a tepid $33.3 million from 4,236 theaters to mark one of the lowest domestic launches in modern times for a studio superhero pic.
www.hollywoodreporter.com www.hollywoodreporter.com


Another site claiming reshoots.
Click to expand...
Click to shrink...
This has been common knowledge for months...anyway,

Mulan is in danger. $300M budget, tracking under $50M domestic ow, and China might be on lockdown still because of corona virus.
 
Slayven

Slayven

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Oct 25, 2017
93,011
Any think pieces on what BoP means for Black Widow?
 
KillstealWolf

KillstealWolf

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Oct 27, 2017
16,053
BOPs low opening seems to be a storm of bad decisions.

- The title alone being a confusing one.
- Birds of Prey fans feel like they aren't getting a Birds of Prey film and instead getting a Harley Quinn film.
- An R Rating locking out the younger demographic that likes Harley Quinn from the various Animated Shows she's been in recently.
- Not having ties to the successful Joker movie from last year.
- Having ties to the successful but maligned Suicide Squad from a few years back.

That B+ cinemascore says all. The marketing is probably the biggest fault here and not the film itself.

Slayven said:
Any think pieces on what BoP means for Black Widow?
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Widow I imagine will be fine because it doesn't have an R Rating to contend with, and it's a marketing is a lot clearer on what the film is about.

Plus has that rumoured Cameo that might push people further in to see it.
 
Chaos Legion

Chaos Legion

The Wise Ones
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Oct 30, 2017
16,897
Jumanji still chugging along to $300M. Maybe $800M worldwide? Not a bad decline for what was essentially thought of as lightning in a bottle.

LW crossing $100M!

Watching BoP today.
 
Rvaan

Rvaan

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Oct 25, 2017
13,734
KillstealWolf said:
That B+ cinemascore says all. The marketing is probably the biggest fault here and not the film itself.
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One of the deadline updates from yesterday seemed to be claiming that the movie itself might have been an issue in a weird way. According to deadline they reshoot part of it and because of that marketing team didn't have a lot of footage to work.
 
Pachinko

Pachinko

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Oct 25, 2017
954
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There's a sequel rule at play with birds of prey I think, if lots of people go and watch a bad movie (as they did with suicide squad) they will remember how bad it was and just skip the next one regardless of quality. So in order to make money it has to have great word of mouth , strong legs. Birds of prey might recover a little bit in the next few weeks but it had a smaller budget and likely wasn't intended to be HUGE. I'm going to check it out myself this coming week I think. Looks like it's soft opening wasn't just a birds of prey problem though.... look at the entire top 10 and it's a super low total box office.

I would indeed be worried about Mulan. Honeslty, if I were in Disney's boat, I'd consider shelving that one until AFTER the corona virus thing is dealt with. Just freeze the marketing worldwide , take down all the promos and bring it out in a year or even 6 months. It'll shuffle their whole schedule around but it'll tank hard otherwise... which is a shame because it actually looks decent unlike every other shitty remake they've done this past decade.
 
Slayven

Slayven

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Oct 25, 2017
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KillstealWolf said:
BOPs low opening seems to be a storm of bad decisions.

- The title alone being a confusing one.
- Birds of Prey fans feel like they aren't getting a Birds of Prey film and instead getting a Harley Quinn film.
- An R Rating locking out the younger demographic that likes Harley Quinn from the various Animated Shows she's been in recently.
- Not having ties to the successful Joker movie from last year.
- Having ties to the successful but maligned Suicide Squad from a few years back.

That B+ cinemascore says all. The marketing is probably the biggest fault here and not the film itself.



Widow I imagine will be fine because it doesn't have an R Rating to contend with, and it's a marketing is a lot clearer on what the film is about.

Plus has that rumoured Cameo that might push people further in to see it.
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Suicide Squad also got a B+
 
HeartlessNobody2134

HeartlessNobody2134

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May 10, 2018
5,670
Even with its relatively low budget, with its domestic performance and the way it's going internationally, BOP most likely won't barely break even until digital release.
 

Deleted member 32822

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Black Widow is going to do Ant-man numbers. The trailer makes it seem like a non-event and the action pales in comparison to the James Bond trailers that play before/after it in theaters.
 
ElBoxy

ElBoxy

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Oct 25, 2017
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KillstealWolf said:
- Not having ties to the successful Joker movie from last year.
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Is this really going to be a problem for every Batman related DCEU movie going forward? We've been told multiple times that it doesn't take place in the DCEU. That's not the movie's fault it didn't want to force in a tie-in to a story that would make no sense in the current timeline.
 
Violence Jack

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Oct 25, 2017
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I just don't get why BoP was rated R when Suicide Squad was PG-13. I don't think Harley Quinn is enough of a draw in comparison to something with lots of hype behind it like Deadpool to overcome that rating. Also, I don't think enough people are familiar enough with characters like Black Canary and Huntress either.
 
KillstealWolf

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Oct 27, 2017
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ElBoxyBrown said:
Is this really going to be a problem for every Batman related DCEU movie going forward? We've been told multiple times that it doesn't take place in the DCEU. That's not the movie's fault it didn't want to force in a tie-in to a story that would make no sense in the current timeline.
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Considering Harley specifically mentions the Joker in the trailer for this film. The casual audience will either think of the recent Joker film, or the Leto one that Harley was in.

Film can't have it's cake and eat it.
 
mreddie

mreddie

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Oct 26, 2017
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Marketing killed BOP, I forgot it was coming out. I guess they wanted that Deadpool flavor.

NEXT WEEK THOUGH:


Avatar bets gonna burn.
 
DarkSora

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Oct 28, 2017
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Honestly, the trailers never made it clear whether this was gonna be a Harley Quinn solo movie or a supervillain team movie so there's that.

Also had no idea it was R-rated. What a way to limit your audience.
 

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I said in the other threads, but the theatre I was in for Birds of Prey yesterday had a whopping 5 other people in it.

It's only going to fall harder.
 
Imperial Bishop

Imperial Bishop

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Oct 26, 2017
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I can't say I'm too surprised that Birds of Prey had a weak opening.

None of the marketing told you what the film was about. It was just "Harley Quinn and Friends kicking ass and also there's Ewan McGregor over there!!"
 
Aaron

Aaron

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Oct 25, 2017
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mreddie said:
Marketing killed BOP, I forgot it was coming out. I guess they wanted that Deadpool flavor.

NEXT WEEK THOUGH:


Avatar bets gonna burn.
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Ah yes, now here's something that didn't "pay respect to the source material" yet kicked all kinds of ass.

Just pining for the days when this was "the Sonic movie":

 
2CL4Mars

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Nov 9, 2018
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It's funny to see that the R-rating is apparently is part of the blame when we had Bad Boys For life charting really damn well not to speak of other R-rated movies. And of Joker. Sometimes a movies doesn't do good for other reasons, in Birds of Prey case I don't know why it didn't do better.
 
LBsquared

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Is Doolittle doing well with kids or something?
 
Ocarina_117

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Oct 26, 2017
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2CL4Mars said:
It's funny to see that the R-rating is apparently is part of the blame when we had Bad Boys For life charting really damn well not to speak of other R-rated movies. And of Joker. Sometimes a movies doesn't do good for other reasons, in Birds of Prey case I don't know why it didn't do better.
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Piss poor advertising.
 
ElBoxy

ElBoxy

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Oct 25, 2017
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KillstealWolf said:
Considering Harley specifically mentions the Joker in the trailer for this film. The casual audience will either think of the recent Joker film, or the Leto one that Harley was in.

Film can't have it's cake and eat it.
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You wouldn't have been able to tell a breakup story without mentioning the Joker. There can't be a giant group of people expecting it.
 
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