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Wkd Box Office - 5•17-19•19 - Wick burns bright, The Sun flames out as Avatar passes torch to Endgame
- Thread starter hodayathink
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I'd be surprised at 200M WW. Y'all have to check me into a hospital if it did 200M on its OW.
So at this point do we feel like a 3hr runtime doesn't really matter for the initial stretch of the run if the movie is big enough, but maybe it does have an effect on longevity? Or is this just such a special case that you can't really see that as a takeaway with so many other factors involved.
Easiest prediction I've made all year.
Titanic should answer your question.
Also (kind of) Return of the King.
I'd say that is a fair assessment, but at same time the MCU has earned the right to go with a 3 hour length film. It is still going for Avatar anyway, so quality over worrying about how long a film has to be for max profit worked in this case.
True true. Feels like Titanic is hard to compare with because of the Cameron secret sauce but it's the best modern example pre-Endgame that we have. ROTK while well received isn't really in the same stratosphere in terms of financial success. Our new top 3 is made up of 3 very different movies with very different success stories.
For myself, I'd say it's about evened out since the quality of the movie makes me want to see it more times in the theater than any other film in recent memory (I have A-List anyways), but at the same time, 3 hours is a big enough investment of my day that it's dissuaded me from going impulsively. To be fair, it probably would only work out to 2, maybe 3 more times through the whole run though.
Infinity War was more thrilling through it's run time, but even at a shorter run time, I felt emotionally drained by the end, so I think after a few times in the theater I felt like I got my fill until home video. I could see myself watching IW on blu-ray more than EG over time since it is a rollercoaster ride, but EG has more moments that lift you up and pacing is mostly pretty solid so that 3 hour run time doesn't feel like it once you are in your seat, so it feels like a breeze to rewatch.
As expected JW3 had a huge opening in Australia, just missed topping JW2's lifetime gross in its opening week.
Pikachu had a really good second week hold. It won't suddenly become a hit but it will eek out a slightly better total than expected. Struggling to keep a decent number of screen though despite a high per screen average. With Alladin coming that may hurt it.
Endgame's legs are ok but this will be the telling week. Alladin looks to be taking most of the premium screens and in general looks to be getting a lot of showings.
Different time I guess. There seems to be a lot more big movies coming out these days which could mean more competition for screens. Hard to justify keeping a 3hr movie around when there are lots of new movies fighting for screens.
I agree though. I think the monstrous opening likely had a much bigger impact on endgames legs than the run time.
Pikachu had a really good second week hold. It won't suddenly become a hit but it will eek out a slightly better total than expected. Struggling to keep a decent number of screen though despite a high per screen average. With Alladin coming that may hurt it.
Endgame's legs are ok but this will be the telling week. Alladin looks to be taking most of the premium screens and in general looks to be getting a lot of showings.
Different time I guess. There seems to be a lot more big movies coming out these days which could mean more competition for screens. Hard to justify keeping a 3hr movie around when there are lots of new movies fighting for screens.
I agree though. I think the monstrous opening likely had a much bigger impact on endgames legs than the run time.
Yep. Especially since both titanic and endgame made mad cash.
Endgame is leveling out like a normal blockbuster and that's fine.
It may beat Avatar it may not. Either way, joining Cameron in the 2 billy is a remarkable achievement.
I think Titanic can be considered a different era.
Not saying 3 hours is a barrier to legs, but Titanic came out during a completely different time. I doubt anything will replicate it going forward, similar to how nothing will replicate gone with the wind's performance even though that was a 4 hour movie or something. In this day and age you have youtube thumbnails and good quality scenes from the movies (along with bootlegged copies) the day it releases, let alone a week or two after. That simply wasn't the case 10+ years ago.
I may eat crow, but I don't think Avatar 2 will have the legs Avatar 1 had, let alone Titanic. That's not to take away how impressive Avatar's (and especially Titanic's) runs were, but I don't think that ever happens again. According to mojo a modern day impressive run to me were Wonder Woman with its 4x multiplier off a 100MM+ OW and Black Panther with its 200MM OW and 3.5x multiplier. Titanic had a 23x and Avatar had a 10x multiplier off a 70MM+ OW.
Sure. I mean, I'm not super hyped for it, but I think it'll be decent.
Pleasantly surprising given how lamely they treated JW2 in Australia. I seem to recall a point in time when I didn't even know if it was going to even release here.
Avatar is 162 minutes. Two minutes more than Infinity War. Also, staying for the credits wasn't a thing with it. That's 2h:42min.
As for Titanic: it was released literally almost 22 years ago. It was a different world back then, it didn't have to compete with all kinds of entertainment alternatives that Endgame has to today.
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I ended up missing it in cinemas because it got such a small release in Newcastle. Also yeah I seem to remember that as well which no doubt hurt it's box office.
I'd imagine Aladdin will perform better OS? Solo was a disaster, especially in China
The rest of the world doesn't care as much about Star Wars sadly.
What will most likely happen is Guy Ritchie won't get free tickets to Disneyland.
The real Chinese test will be when Mulan drops next year. Imo it's more of a lock to make money in China than outside of China, and even still I think it will do very well in the states
Rest of the world doesn't care about Star Wars but Star Wars is still the undeniable king of blockbuster franchises domestically after Marvel tried and failed to come for the throne with Endgame.
So always just remember that the next time you look at the American flag. 🇺🇸🇺🇸🇺🇸🇺🇸
Star Wars is America.
It's nonsense, and besides, Avatar itself is a 2 hour and 42 minutes-long movie.
How about
Throne Game Wars
The ultimate universal crossover
2022, dump D&D
3B is in the bag folks.
Starring Vin Diesel
I'm just happy we'll get to see Jason Scott Lee on the big screen again.
That was a lot back then, when you take inflation into account.
I am doing my part. I saw Wick this weekend and Booksmart later this week.
...Mulan was 1997? Thought it was 2005 or something, used to watch it in my childhood
Every one of those Disney animated movies is older than you think it is.
Mulan was 1998.
13th highest domestic that year with $120.6m
Hercules was 1997 and didnt crack $100m domestic, but was good enough to rank #17 that year.
A Disney animated movie in the 90's with minority leads. To make as much money as it did was freakin' incredible back then. And the soundtrack is still revered by the millennial who watched it as children. The new one is going to be popular
I was in college when Mulan opened in theaters. I remember being super hyped from the trailers, then disappointed when I finally saw the film.
It would have been better if it were not a musical.
It would have been better if it were not a musical.
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