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WOKE BRANDS [hbomberguy]
- Thread starter lashman
- Start date
Very good video, absolutely the right take on the whole situation. How those idiots didn't see they were being played like fiddles is truly baffling to me. But yes it's not like the corporations were doing this solely out of a desire to do good because that's obviously not what they exist to do but as Hbomberguy rightly says it's great that Nike and Gillette did regardless, because it was always something worth talking about, even if they cared more about the stock increases.
And yes that shoe burning scene is killing me. "Take this Nike", "6 billion dollars!"
And yes that shoe burning scene is killing me. "Take this Nike", "6 billion dollars!"
Saw the backer version a couple of days ago. It's basically what Peter Occfin said in his Adversaries series. Really great stuff.
One of the more important takeaways is that liberals and leftists could, at some point, become the commercials and we should be prepared for it.
One of the more important takeaways is that liberals and leftists could, at some point, become the commercials and we should be prepared for it.
You've seriously missed out. Aside from a few videos early on, when he was kind of finding his voice, he's done trememendously well-written stuff. Bar none my favourite video-essayist/youtuber. The Measured Response videos are great, but his videogame and movie critiques are solid stuff too. Be sure to check out his backlog, because it's really worth it.
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Didn't know HBG did stuff like this.
Adam Curtis's "Century of the Self" is great on this topic.
Adam Curtis's "Century of the Self" is great on this topic.
We're doomed.
"The brand said a good thing though" yeah okay, great, awesome. I don't care.
The brand is commodifying the struggle and reality to repackage it and sell it too you as a facade of wokeness to buy their shit. It's disgusting, it's the HEIGHT of capitalist cynicism.
You mean other then Roddy Pipper was a better actor then hogan?
Yup
Its better than not doing anything sure but people who eat it up...
I'm pretty sure HRC has had branded credit cards for longer than that.
I'd vastly prefer they do nothing.
Coloring real issues with the absurd cynicism of late stage capital "BUY ME" taints the message, sometimes irreparably. And this isn't an "authenticity" thing which is a bullshit way to codify if something is good or not, it's because this form of woketevist shilling with a corporate wrapper works and got people to buy shit. Wendy's twitter is like some cultural fucking touchstone moment in the last few years, how depressing is that?
Yeah I guess that's true too. Idk I just thought more exposure would help
What's extra depressing about this is that, by pointing out out, you just come off as a killjoy trying to piss on what most people just gloss over as harmless fun and not something much more sinister. This is a common problem with being socialists in general, tbh, unfortunately - it can feel like you're cursed into being a Cassandra. In our increasingly atomized society, these kinds of "woke brands" and "Wendy's dunked on someone on twitter!" things appeal to people that are increasingly lonely and disconnected from others alone in their homes. All the while, it tricks people into thinking consumption is politics when it absolutely is not.
This is a huge factor in the popularity of streaming, too - the parasocial relationship aspect of it is incredibly seductive for some people and further and further draws them away from actual society. Anything that disconnects us from the struggles of others in the real world and equates consumption with activism is a win-win-win for capital.
I think it's crucial to strike that balance between killjoy and reaching out to people. You have to approach it in a way that doesn't make people reflexively retreat into their consumerist habits.
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correct, it absolutely isn't ... speaking of which: Consumption as Activism | Many Peters 49
... and for people who don't want to go into another thread:
The hilarious brawl between Piper and David in the alleyway kind of overshadows everything else I remember from that film.
Sad this thread and the others that have been linked haven't gotten more engagement from Era.
I think Bomberguy's off the mark in terms of the effectiveness of advertising (the reality is that a lot of it is a house of cards that never really worked and only the lack of metrics and/or the fudging of metrics in the internet age has allowed it to persist in the way it does) but that when it can be successful, it's basically predating upon people's social weaknesses and trying to fill the gaps. In a more politicized society, that turns naturally to politics. And it's deeply absurd and a terrible way of allowing people to perform proxy wars about issues without actually really addressing the issues. If you want to make a stand, buying crap you don't need instead of donating to NGOs is... not really helping much.
Yeah, I was actually hesitant to post because I figured I'd get the killjoy shit.